Because of laziness, takeaway was born; Because of vanity, luxury goods sell well; Because of fear of getting fat, fitness meals sell well; Because of showing off, WeChat friends circle is on fire;
The premise of how product managers understand users and their needs is to understand human nature.
A Hamburg company launched an activity to encourage customers to share their products with 10 WeChat friends and get hamburgers for free. Tracking is because it satisfies the human weakness of users who are greedy and cheap.
Everything is human nature, grasp people's hearts with human nature.
As a product manager, you may not understand technology, but you must understand human nature. Because when you understand the user, you are understanding human nature. Understanding needs is also the weakness of understanding human nature. When making products, firmly grasp a weakness of human nature, make use of it, and find ways to meet the needs of many users.
Kindle is my favorite electronic product, and its success also meets the human needs of loving reading. If you are a reader, you must be very upset, because buying books not only costs money, but also takes up space. Then the kindle solves this demand. A small kindle can hold thousands of books, simplifying the complex.
Apple is also my favorite electronic product. Its success lies in understanding the needs of human nature and making great efforts in product experience. The appearance of the product is Apple's winning point, but its perfect user experience is the essence of its stickiness.
Any excellent product on the market has made great efforts in the study of human needs. For product managers, they can study more successful products in the market. From the perspective of users' human needs, this demand will grow.
(Dancer, pure original, doesn't like writing, not a good product manager)