Fitness clubs must develop and introduce at least 20% new members every year if they want to maintain a fixed number of customers, otherwise the passenger flow will gradually decrease. The best way to maintain a relatively stable customer base is to continuously develop members, rather than trying to keep customers from losing. How to develop membership? This is a headache for every operator now. In fact, it is obviously not enough for operators to maintain the operation of health clubs only by reducing the loss of customers. Experts believe that after years of practical work summary, the data show that in order to maintain a fixed number of customers, fitness clubs must develop and introduce at least 20% new members every year, otherwise the passenger flow will gradually decrease. To say the least, there is a normal range of customer churn in any industry. As long as it is within this normal range, operators do not have to care. Therefore, the best way to maintain a relatively stable source of customers is to continuously develop members, rather than trying to prevent customers from losing. Here, experts teach you that developing membership can start from the following aspects: (1) Having a business philosophy suitable for enterprise development. The business goal of a fitness club should not be limited to providing satisfactory technical services for its members, but also to create a warm and comfortable service atmosphere for every member who enters the store, so as to turn the fitness club into a place where members can relax and enjoy a healthy life. By letting members experience physical and mental relaxation and relaxation, members are eager to enjoy this pleasure again, and then become regular customers to VIP customers. (2) Develop new members by introducing cards. The purpose of this introduction card is to actively explore new customers through the reputation of members. The method is to send introduction cards to members. Any number of new members (usually more than five) can be introduced, such as gifts or personal trainer packages. At the same time, the fitness club should pay special attention to various preferential methods and measures, and create its own wishes according to the season's operation, seasonal characteristics and fashion trends at that time, so as to truly satisfy its members, so as to truly experience the usefulness of the introduction card. (3) Using the "member map" As we all know, members of health clubs come from all directions, and managers of health clubs can use the "member map" to identify the regional distribution of members and the competition in the same industry. For example, if it is found that there are many people in area A and few people in area B, the manager can analyze the "member map": the reason for the large number of members in area A may be that the health club is on the way to and from the station, or has made eye-catching advertising signs, or the fitness price is in line with the spending power of members in this area. On the contrary, there are few members in area B, which may be because there are many competing health clubs, or because the transportation from area B to this health club is inconvenient, or because. After such analysis, we should focus on area B, for example, strengthening advertising and adjusting service prices. If it is because of the competition in the same industry, we should make efforts to adjust our business ideas, provide special services and create a corporate personality image. For another example, the operators of fitness clubs can analyze the "membership map" and find that when members are concentrated in communities or areas with more apartments, fitness prices suitable for the living standards of the areas must be adopted. When they find that there are more members from high-grade residential areas, they must take countermeasures to improve the service quality or the image of health clubs. In short, the operators of our fitness club can analyze and formulate a "membership map" suitable for their own enterprises to expand and develop new customers according to which level or region their membership groups come from.