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Corporate culture of BH Group
Efficiency, flexibility and innovative technology: BH's scientific and technological solutions all adopt the most advanced technologies and components in various fields such as electronics, software, ergonomics, design and materials.

Innovation: BH continuously focuses on research, development and promotion of sports, health and beauty-related solutions. BH plays a leading role in the latest market of electric bicycles and cavitation fat crusher, as well as elite triathlon bicycles and professional treadmills. BH's solutions cover all sports, health and beauty fields, so the future innovation boundary of the company depends on our imagination.

Trust: BH has a history of 100 years and has been very close to customers to provide various solutions. We have witnessed many different historical events and cultural changes, and the reason why we can successfully adapt to the turmoil in various periods is precisely because of the trustworthy value brought by having highly honest employees and partners.

Social responsibility: BH has developed many green energy and environmental protection technologies, but it is also concerned about the energy consumption and recycling of products. Of course, BH's products meet international environmental standards. Under the modest and agile corporate culture, BH has integrated a mobile team with high technology and experience. Founded in 1909, Betgui Hermanos Company (BH for short) is an enterprise engaged in manufacturing precision military machinery. Since then, the abbreviated BH brand has become widely known.

19 19 After the end of World War I, BH has accumulated rich experience and talents in metal material treatment thanks to the technology acquired in the production of high-precision weapons. BH began to introduce military technology into the people's livelihood industry, and began the industrial history of 100% self-made bicycles. BH bicycles are widely used in classic cycling events and become the largest bicycle brand in Spain.

1969 BH Group established BH FITNESS Fitness Business Group, continuing the technical tradition of precision machinery and integrating high-tech electromechanical research and development. BH fitness brand began to provide high-quality products for public health with high technology.

BH brand fitness equipment was officially launched on 1975, and racing technology was applied to indoor exercise bikes.

1985 BH In view of the rapid growth of the market demand for fitness equipment, Exercycle S.A Company was established, which integrated the independent technologies of all fitness equipment and was independently responsible for the production and global marketing of fitness equipment. At that time, the products were mainly household fitness equipment, aiming at combining fitness with daily life and popularizing the concept of fitness in an all-round way.

1987 BH fitness launched the first indoor exercise bike with electronic sports electronic watch in Europe.

1988 BH fitness launched the world's first hydraulic rowing fitness equipment.

BH Fitness launched a series of fitness products on 1990, equipped with an electronic watch, which displays Basic multifunctional readings, showing distance, calories, time and speed.

1992 BH provided the world's first indoor exercise bike with a belt driven by a magnetically controlled flywheel, which completely revolutionized the technological evolution of racing cars and created a technological precedent for the globally magnetically controlled exercise bike.

1995 BH applied a large number of aluminum alloy materials with light weight and strong rust resistance to fitness equipment, which became the first case in the industry.

1996 BH launched the first European-made flywheel exercise bike (indoor cycling), becoming the largest flywheel exercise bike supplier in Europe. With the rapid development of global gym business, BH FITNESS began to produce commercial fitness equipment for professional gyms and named it HI-POWER. BH HI-POWER took the lead in providing the world's first AC variable frequency motor treadmill with leading technology, further innovating the technical standards of home and commercial fitness equipment.

1997 BH Fitness The third factory Maquina Sport Parehos de Desporto, S.A. was established in Portugal, and the fourth factory Exer Fitness was established in Portugal in the same year. In addition to the expansion of the production base, the brand business has spread all over Europe and South America, and gradually expanded to Asia, deepening the North American market.

1998 BH officially established the health massage brand BH Shiatsu, adhering to the belief of innovation for health, and expecting consumers all over the world to have a healthy body, mind and spirit.

BH Asia Company, headquartered in Taiwan Province Province, was established in 2006, and its business scope covers East Asia, Southeast Asia and South Asia, such as Japan, South Korea, China, Taiwan Province Province of China, China, Hong Kong, Thailand, Malaysia, Singapore, Indonesia, India, New Zealand, the Philippines and Australia.

In 2007, BH officially acquired Bladez Fitness Fitness Equipment Company in California, USA, and established BH North America Corporation North America Company, with its business scope completely covering North America. In August of the same year, BH China China Company was formally established in Shanghai, China, covering the whole China area. BH has completed its business layout in Asia, and extended its high-quality products and services to the whole of Asia.

BH Brand Group celebrated its centenary in 2009, and looks forward to continuing to make unremitting efforts for human health in the next century! In addition to the Spanish headquarters, BH has multinational subsidiaries in 65,438+00 countries and regions such as Britain, Netherlands, Italy, Portugal, France, China, Taiwan Province Province of China, China, Shanghai, the United States, Canada and Mexico, specializing in brand promotion in various regions, and its products sell well in more than 70 countries around the world.