Hot clothes mainly accelerate heat dissipation, cold clothes mainly keep body temperature and dry, and clothes in four seasons can keep dry. The purpose is to ensure that athletes can play the highest level in any climate after wearing these tights. Today, Andema's tights have gone through more than 60 iterations and upgrades, with a market share of over 70%.
Although tights have become the symbol of Andema, it is still a market segment and easily saturated. In order to consolidate its market position, Andema has continuously enriched its product line and introduced more new products, including tighter sportswear, women's wear, basketball sports shoes and so on. And expand functional clothing to more fields.
According to different sports and climates, Andema has designed products with different functions, such as snow clothes, racing clothes, slimming clothes, fencing protective gloves, boxing shorts and so on. For example, the "hunter suit" is designed to meet the needs of the head, body, hands and feet. Made of high toughness fiber, it is not easy to break and wear, and has a variety of natural protective colors, which is completely suitable for the harsh environment of wild hunting.
Extended data
Brand style
In the United States, when you mention Andema, you will inevitably think of high-end and professional sports equipment, and Andema has gradually become synonymous with "professionalism".
1, this brand takes a professional route, the products are better in workmanship, and the price is slightly higher than that of Nike, which is regarded as the top brand in sports equipment. Tights are its most famous products.
2. Brand slogan "Cotton is our enemy". All products are made of nylon and polyester.
3. The design style is simple.
4, started with college football, so it has a high status in the minds of young people.
5. The new female series is mainly pink, blue and pink.
6. I have seen North Carolina in NCAABasketball. UW- Madison has this brand of equipment and jerseys, and the price seems to be a little higher than Nike. I'm not sure about their cooperative relationship (because NC is also sponsored by Jordan brand).
7. Each tights has its own unique scientific and technological content, such as breathability, quick drying, comfort, reducing friction and assisting muscle strength. Hot gear and cold gear are two brands of technology, that is to say, our products are insulated in cold weather and ventilated in hot weather. In addition, there are four seasons equipment, loose equipment and so on.