When the world enters the era of brand competition, when the brand becomes a hot spot in China business circles, brand design has also become a fashionable word that people often talk about. According to statistics, for every 1 USD invested in brand image design, the enterprise gains $227. With such an attractive return on investment, it is no wonder that the business community is eager for brand design. So, what exactly is brand design? Where does its charm come from?

Decades ago, brand design was defined as the name, slogan, symbol, logo or design, or a collection of these elements that distinguished a brand (product) from other brands (products). Brand design is the best tool to make brands stand out from the competition.

Nowadays, the role of brand design in the market is deepening, and its elements are becoming more and more complicated. Brand image has become the audience's first impression when they hear or think of your company name, service or product. Nike's little tick has become a model, which greatly conveys the concepts of speed and movement.

A good brand design actually lays a good foundation for the promotion of brand image. Why is brand design so important? Let's learn the basics of design first.

First, the purpose of design-to solve the problem

What customers need is not only a vision, but also a vision-driven business; Focusing on solving customers' problems, design should be a turbine in the brand engine, providing a strong driving force for customers' business; We should start from the customer's business, transform the customer's business needs and business logic into design language, and help customers achieve commercial success.

2. What problem does this design solve?

I found: solve the problems that products can find in the environment;

Effective communication: solve communication problems and convey effective information to people clearly and methodically, which can be rational appeal, spiritual temperament or brand tonal language.

Three. Remembered and re-disseminated: solving the problem of memorized and re-disseminated. At the brand level, it is necessary to solve the problem of continuous accumulation of brand assets.

3. The essence of brand design

Brand design is the correct positioning and visual communication of the enterprise itself based on the correct brand definition. It is an image entity that helps enterprises to develop, which not only helps enterprises to correctly grasp the brand direction, but also enables people to remember the corporate image correctly, quickly, effectively and profoundly.

The essence of brand design is to accumulate assets for the brand, reduce communication costs and achieve efficient communication.

Good brand design can achieve the following goals:

1. Communicate clearly.

2. Establish credibility in the market.

3. Establish an emotional connection from the product/service to the vision of the target population.

4. Stimulate consumer behavior

5. Cultivate user loyalty

When you make a marketing strategy, brand is the key means for you to understand the business objectives of the enterprise. The key elements in brand design can help you accurately grasp the information that needs to be transmitted in marketing planning and complete accurate and accurate transmission. . The effectiveness of the brand is not only reflected in consumption, but also the brand experience needs to be extended all the time to achieve brand loyalty.

Brand design actually involves two parts, brand and design. How to use the "language" of design to better express the feelings that the brand wants to convey to consumers is the whole meaning of brand design.