The first second I entered FITURE official website, I almost thought I had opened the glory of the king's website, and I could see that the background of the whole main page was all familiar characters in the glory of the king. I think the king's iron fans and fitness enthusiasts must make the two chefs ecstatic.
Mei Tian has also launched the sub-brand "Mei Tian Health" which focuses on the field of sports health, calling on more players to pay attention to health, participate in sports and help the whole people to exercise healthily through low-threshold digital fitness methods.
"Jumping twice" at home can be described as a low-threshold fitness method. Cooperate with intelligent building equipment brand FITURE to complete the positioning of digital fitness.
Starting with "the glory of the king", the two sides cooperated with FITURE in making magic mirrors, theme training courses, joint sports and other aspects through authorizing the heroic image of the king. The hero of the king will be transformed into a professional fitness instructor through AI intelligent technology for real-time guidance and correction.
I have to say that it is really different from the "vertical screen TV" I originally thought.
From the product side only, FITURE mobile APP can provide personalized customized services such as "AI coach+course content" for consumers' fitness. At the same time, FITURE uses data accumulation to provide users with life services such as "dietary advice+health management".
In marketing, it also innovatively developed the model of "fitness mirror+e-sports". FITURE coach and content team refined the characteristics of related works and characters and matched them with mainstream sports categories. In order to satisfy the king fans' idea of exercising with heroes, we have also developed thematic courses including holographic shattering energy shock, arrow feather wind yoga and so on. Users can work with six heroic kings, including Cheng, Galo, the Monkey King, Li Bai and Mulan.
It is reported that the two sides will continue to make more attempts in the technical and product dimensions, and a variety of IPS such as QQ Speeder, Everyday Love Elimination and Everyday Cool Run will also be added one after another, and they will continue to carry out in-depth cooperation in hardware products, fitness peripherals and course content.
But in any case, the price of 7800 seems a little low, and the mini version of the mirror will cost 3000 yuan. In addition, users have to pay a membership fee of about 1000 every year. Even iron powder should think more about whether it is IQ tax.