In people's traditional impression, Starbucks mainly drinks coffee, but now Starbucks seems to be trying to break this traditional concept. Starbucks said that the "Delicious Iced Tone" series broke through the inherent concept of coffee or tea, which is a brand-new development of Starbucks China in beverage category. This series takes into account the health pursuit of a new generation of young customers and improves the product formula.
The eight products do not add any synthetic pigments and sweeteners, which meet the dual requirements of current trendsetters for food and health. According to reports, these eight drinks have different formulas, either low in calories and sugar, or caffeine-free, or rich in vitamin C, which are suitable for fitness people who don't drink coffee and caffeine-sensitive people whose heart beats faster when drinking tea.
The cups used in the "ponder ice tune" series are also different from the past. It is reported that the Starbucks team specially created 1 1 "playful ice cups" with different patterns, and the cup body patterns were randomly matched with different colors of creative ice tones.
Consumers can take the cup home after drinking, and the cup can be reused at least 20 times. Starbucks also said that customers can enjoy the discount of 4 yuan by keeping the "ponder ice cup" and using it as their own cup when they come to the store next time.