The core data of this paper: the proportion of China sports industry in the national economy, the scale of China sports industry, etc.
The proportion of sports industry in China's national economy is very low, but it is growing.
With the increase in the number of sports events and the rise of mass sports in China, major downstream industries such as stadiums, sports lottery tickets and sporting goods have gradually grown. At the same time, because sports is people's pursuit of a higher level of material life, China's per capita consumption level is low. According to preliminary statistics, the market size of sports industry will reach 2,575 billion yuan in 2020, accounting for 2.53% of the national economy, with a low proportion.
However, judging from the market scale and growth rate of the sports industry in China, the sports industry in China is growing. The total output of the national sports industry will increase from10.7 trillion yuan in 20 15 years to nearly 3 trillion yuan in 2020. Over the years, the growth rate of the total output value of China's sports industry has always remained above 10%, much higher than the GDP growth rate in the same period.
Sports service industry is divided into many categories, ranking first.
From the perspective of sports industry market segments, it includes sports service industry, sports goods and related products manufacturing industry, and sports facilities construction industry. Among them, there are many classifications of sports service industry, which can be subdivided into sports business activities, sports competition performance activities and sports fitness and leisure activities according to different service types. The specific market segments are as follows:
From the perspective of market segment structure, sporting goods have always been the largest category of China's sports industry in the past, with 20 15 accounting for more than 60%, which is the main support of the sports industry. However, with the enhancement of national fitness awareness and the continuous growth of sports consumption, the sports service industry, including sports event operation, venue operation and sports training, has a good momentum of development. According to preliminary statistics, the proportion of sports services has reached 50% in 2020, surpassing sporting goods to become the largest segment of the sports industry.
The development goal of China's sports industry during the tenth five-year plan period
On August 3rd, 20021,the State Council released the National Fitness Plan (20021-2025), which put forward four specific goals and eight main tasks of national fitness work during the 14th Five-Year Plan period: the plan is clear, and by 2025, the proportion of people who regularly participate in physical exercise will reach 38.5%; County (city, district), township (street), administrative village (community) three-level public fitness facilities and community 15 minute fitness circle to achieve full coverage; There are 2 social sports instructors per thousand people.16 people; Drive the total scale of the national sports industry to reach 5 trillion yuan.
Driven by the policy support, the service level of national fitness in China has been significantly improved, and sports have gradually become a part of people's daily life. At present, the number of people who regularly take part in physical exercise in China reaches about 500 million, accounting for 37.2% of the total population. National fitness provides a huge market for the development of sports industry, which will usher in rapid development.
For the above data, please refer to the analysis report of Foresight Industry Research Institute "China Sports Industry Development Prospect Forecast and Investment Strategic Planning".