There are two ways to realize knowledge payment for short video platform: 1, and make a vertical big V, such as Liu Hong in fitness class and Xiao Yang Ge in funny class. In the early stage, it attracted fans' attention through vertical and high-quality video content, kept fans constantly updated, and gained exponential growth of fans. Finally, they attract advertisers and advertising products through the influence of fans, and earn distribution income by promoting advertising products. This paid realization mode of knowledge is the first choice for personal creation. Creators are generally small in scale, mainly in the form of family or husband and wife. The short and pithy short videos created are usually very popular and can achieve the purpose of short-term powder increase. 2. On-site sales transformation.