1, concept and category of image design
2. The origin and development of image design.
3. Aesthetic value of image design.
4. Basic elements of image design
5. Basic elements of image design
6, the basic principles of image design
7. The process of image design
8. Common tools for image design
9, physical fitness knowledge
10, art anatomy knowledge
1 1, sketch common sense
12, health knowledge
13, Service Psychology
14, the classification and application of cosmetics professional knowledge requirements
3.2. 1 lifestyle image design major (suitable for 1-3 grade)
1. Color design of life image and reasonable collocation of colors
2. Design of fashion cosmetics
3. Choice of fashion style
4. The finishing touch
5. Social image design
6. Studio image design
7. Professional image design
8. Leisure image design
Stage, film and television image design major (suitable for 1 ~ 3)
1, artistic image design and its steps
2. Artistic makeup modeling
3. The age and personality image design of the characters.
4, atmosphere, effect makeup
5, film and television art image design
6, stage art image design
7. China traditional opera image design.
3.3 Operation skill requirements
This standard requires the operating skills of artistic image design at all levels step by step, and the high-level includes the low-level content. Five-level artistic image design
First, put forward the design problem.
(1) Design task contact person
1, able to warmly receive design objects;
2. Be able to listen patiently to the requirements of the design object and respect each other's opinions;
3, can understand the needs of the design object and make a preliminary judgment, know what to design, where to start, master social etiquette and communication skills.
(2) Find problems and ask questions.
Be able to find problems and grasp the key to solving them.
Second, design diagnosis.
(A) object diagnosis
1, can understand the basic situation of the design object through observation;
2. Be able to understand the design object's understanding and requirements for image modeling through communication; 3. Be able to determine the basic requirements and steps of image design under the guidance of high-level artistic image design.
(2) Object analysis
1, able to make a preliminary analysis and image conception of the design object;
2. Be able to define the main work content of the design project and arrange the basic steps to complete the design project.
Third, the image design positioning
Creative thinking
Can think independently, grasp the design theme, and understand the knowledge of aesthetics, folk culture and service psychology.
(2) Determine the goal
Be able to use the skills and methods of goal analysis, psychological analysis, aesthetic principles and plastic arts to determine people-oriented design goals and complete ideas according to the requirements of image design and modeling.
Fourth, design and development.
(1) basic design
1, can use the aesthetic principle of image design, human body structure and morphological characteristics, and grasp the relationship between image design and human plastic arts;
2. Will prepare cosmetics, makeup tools, grooming tools and supplies, accessories, etc. According to the needs of makeup;
3. Abide by the operating rules and use technology, eyes, posture and tools correctly;
4, skin cleaning before makeup can be completed;
5. Be able to master the basic makeup artist;
6. Be able to master the overall facial correction makeup technology;
7. It can deal with abnormal skin reactions after general makeup;
8. To assist high-level artistic image design professionals in design work;
9. Be able to remove makeup in time according to skin properties and environmental conditions, and clean and maintain the skin after makeup removal.
(2) Comprehensive design
1, able to grasp the relationship between hairstyle design and structural characteristics of head and face;
2. Be able to grasp the relationship between hairstyle design and the body proportion structure of the design object;
3. Be able to master the steps and skills of combing common hairstyles;
4, can use hair accessories for simple modeling;
5. Be able to use the basic principle of formal beauty of clothing to choose clothing colors, styles and accessories;
6. Be able to master simple skin makeup (neck, ears, shoulders, back, etc.). ) In addition to make-up, and use accessories to complete the decoration of the head (hairstyle), ears, neck, hands, feet, nails and other parts;
7. Be able to master the TPO principle of image design;
8. Be able to master the basic application skills of color in image design. V. Overall image design effect
1, which can grasp the overall image effect through observation;
2. Be able to grasp the correspondence and coordination between individual design or local design and overall image design;
3. Clothing and clothing forms can be used to increase the overall image design effect. Four-level artistic image design
First, put forward the design problem.
(1) Design project contact person
1, with the ability to negotiate with the design object independently and master negotiation and communication skills;
2. Be able to correctly answer the general questions raised by the design object;
3. Be able to put forward suggestions suitable for the needs of design objects.
(2) Find problems and ask questions.
Good at finding key problems, putting forward specific design problems and solutions, and being able to put forward my own suggestions on unreasonable problems.
(C) the formation of copywriting
Expounding the general design concept and making a simple design description can help high-level artistic image design professionals to make design plans.
(4) professional answering questions
Be able to answer professional questions raised by design objects.
Second, the image design diagnosis
(A) object diagnosis
1, familiar with the basic methods and steps of image design;
2, according to the characteristics of the design object, determine the basic requirements and steps of image design.
(2) Object analysis
1, which can comprehensively analyze the existing conditions of the design object;
2, can accurately provide professional consulting services for design projects;
3. Be able to define the design objectives and requirements and the overall concept.
Third, the image design positioning
Creative thinking
Be able to grasp the design theme and put forward your own design scheme.
(2) Target positioning
1, which can accurately locate the design object according to its characteristics and conditions;
2. Target positioning meets the requirements of personality and social environment.
Fourth, image design.
(1) basic design
1, which can accurately grasp the relationship between makeup face and overall image, face shape and personality;
2. Be able to complete the conception and graphic design renderings according to the requirements of design modeling;
3. Be able to master the makeup modeling skills of middle-aged and elderly men;
4. Be able to master the makeup modeling skills of middle-aged and elderly women;
5. Be able to correctly select and use cosmetic tools, and learn to count, clean, correct, classify, maintain and save auxiliary cosmetic products.
(2) Comprehensive design
1, which can accurately grasp the relationship between hairstyle and face shape and personality;
2. Be good at combining national conditions and the trend of the times to innovate hairstyles;
3. Be able to master the color composition and collocation of image design;
4. Be able to master the diagnostic methods and steps of skin color;
5. Be able to grasp the situational effect of color.
The overall image design effect of verb (abbreviation of verb)
1, with the ability to modify and enhance the effect techniques;
2, can grasp the perfect overall image effect of the design object from personality characteristics, makeup type, hairstyle, clothing, color and other aspects. Three-level artistic image design
Third-level artistic image design, lifestyle and image design major:
First, the image design diagnosis
(A) object diagnosis
Understand through communication and master the personality characteristics of the design object.
(2) Object analysis
Through communication and analysis, grasp the personality characteristics of the design object, clearly explain your own design concept, and determine the main work content of design.
Second, the image design positioning
(A) comprehensive thinking
Be able to grasp the design theme from many factors and put forward design ideas.
(2) Target positioning
Be able to work out methods, means and technical solutions to achieve design goals.
Third, expand the design
(A) Life image design
Skillfully master the modeling design skills of different types of people.
(B) Professional image design
1, able to master the design methods and shaping means of men's and women's professional images;
2. Be able to identify and avoid common misunderstandings in professional image design.
(C) Studio art image design
Be able to master the methods and skills of studio makeup design.
(D) Comprehensive fashion image design
Be able to master the matching skills of clothes, ornaments and colors in life.
Third-level art image design, stage and film image design major:
First, the script analysis
Be able to read and understand the script and independently complete the script analysis (including theme, plot analysis, character analysis, background analysis, etc. ).
Second, the character design
According to the program nature, performance scene, performance theme, performance content, role requirements, actors' own characteristics, photography, lighting and other conditions, accurate character image design is carried out.
Third, draw a figure figure.
According to the content provided by the script, the director's explanation, the conditions of the actors and the comprehensive materials, we can draw the effect diagram of the character modeling design.
Fourth, expand the design
Be able to master the basic skills of image-building in film and television dramas, stage plays and TV programs.
Three-level artistic image design * * * Same requirements:
First, the overall image design effect
We can grasp the image effect of the design object from the aspects of personalization, humanization, fashion and functionality.
Second, training guidance
Can provide technical training and design guidance for low-level art image design professionals. Secondary art image design
Secondary Art Image Design Life Fashion Image Design Major:
First, the image design diagnosis
(A) the design theme
Can accurately answer the difficult questions of the design object, reflect the characteristics of the times, launch a brand-new image design scheme, and accurately grasp the theme of character design in complex character characteristics.
(2) Modeling scheme
It can accurately analyze the skin color characteristics, personality characteristics and life modeling needs of the design object, design a design scheme that meets the actual life needs of the design object, and correctly guide the aesthetic taste of the design object.
(iii) Technical guidance
Can correctly guide the reception work and service projects of low-level artistic image design professionals.
Second, the image design positioning
(A) the design theme
By observing the design object, we can master the characteristics of the design object, determine the ways and skills to achieve the goal, and put forward a more comprehensive design theme.
(2) Design orientation
Can accurately design the most suitable design orientation for the design object, and let the design object understand and accept it through communication.
(3) Design renderings
Be able to grasp the design theme and complete the design renderings.
Third, expand the design
(A) the shaping means of hairstyle design
1, can design suitable hairstyles according to different occasions, different clothes and different body shapes;
2. Be able to master the transformation techniques of various hairstyles;
3. It can accurately reflect the effect of hairstyle and face shape, hairstyle and overall image.
(B) wedding makeup image design
Master the characteristics of wedding makeup and makeup artist, and skillfully use modelling technique to create a wedding atmosphere.
(3) Dream makeup
Makeup artist and modelling technique, who are proficient in dream makeup, use colors, drawings, hair accessories and clothing to create artistic effects.
Second-level art image design, stage and film image design major:
First, the script analysis
Able to complete script analysis (including theme, plot analysis, character analysis, background analysis, etc. ), and has a unique view on the overall artistic image design of the script.
Second, the character design
(A) Design orientation
Can accurately locate the artistic image according to the program nature, performance scene, performance theme, expression form, role requirements, design object characteristics, photography, lighting and other conditions.
(2) Design drawings
According to the content provided by the script, the director's explanation, the actor's conditions and the collected materials, we can write the text narration of image modeling and draw the design drawing of character modeling.
Third, expand the design
(A) the design effect
Can accurately reflect the design effect of the characters in the design drawings.
(2) Technical guidance
Can provide technical guidance for low-level artistic image design professionals. Secondary artistic image design * * * and requirements:
First, the overall image design effect
It has the characteristics of nature and fashion, and embodies the unique design concept and style.
Second, training guidance
teaching
1, able to teach professional knowledge of artistic image design below level 2 (including level 2);
2. Be able to evaluate image design works from a professional perspective and guide artistic creation;
3. It can cultivate students' innovative ability.
(B) Teaching management
1, able to master training skills and pay attention to teaching art;
2. Be able to make a perfect teaching plan and integrate theory with practice.
Third, management.
Professional management
1, able to allocate jobs reasonably according to the characteristics and skill level of professionals;
2, according to the needs of professional training, reasonable arrangements to participate in training, competitions and technical exchanges and other activities.
(2) Quality management
1, which can accurately analyze the reasons that affect the quality of image modeling and formulate effective solutions;
2. Be able to formulate and implement image modeling quality standards and management systems.
(3) Team building
Can assist relevant departments to do a good job in industry development planning and promote exchanges and cooperation with the industry. First-class artistic image design
First-class Art Image Design Life Fashion Image Design Major:
First, the image design diagnosis
(1) design requirements
Master the practical skills of image design in an all-round way, have mature and unique artistic ideas, and can solve design problems.
(2) Technical guidance
Can comprehensively guide the design concept and design process of artistic image design professionals.
Second, the image design positioning
(1) design scheme
Can independently and accurately carry out all-round packaging design for the design object, skillfully and quickly sketch out the design scheme, grasp the design focus and direction of the design object, and formulate the best design scheme.
(B) Design positioning communication
Be able to make the design object understand and accept the design orientation through communication.
First-class majors in artistic image design, stage and film image design;
First, the script analysis
Can grasp the essence of the script completely and accurately, and can guide the low-level artistic image design professionals to complete the script analysis.
Second, the character design
(A) image positioning
Can accurately locate all artistic images according to the background of the times, the requirements of the plot and the characteristics of all design objects.
(2) Technical guidance
Be able to instruct the professional of artistic image design to write literary works of artistic image design and draw design drawings of character modeling.
Third, expand the design
(1) design requirements
Through artistic image design, it embodies a unique and perfect plastic arts style.
(2) Technical guidance
Can guide low-level art image design professionals to complete character modeling design.
First-class artistic image design * * * also requires:
First, the overall image design effect
(a) part and whole
Can achieve the perfect unity of part and whole.
(B) the effect of reflection
It can best reflect the characteristics and temperament of the design object.
Second, training guidance
(1) content requirements
Can systematically teach the knowledge and skills of art image design professionals at all levels, and cultivate them according to students' personalities and specialties.
(2) Teaching requirements
Be able to formulate the teaching plan and syllabus of art image design training courses at all levels, arrange the teaching content reasonably and choose the best teaching method.
(iii) Technical guidance
Be able to guide art image design professionals to carry out systematic and standardized training activities.
Third, management.
Professional management
Can organize artistic image design training, competitions, technical exchanges and other activities.
(2) Industry management
1, able to understand the development trend of international image design and the operation of the same industry in China, and grasp the social consumption trend;
2, assist the relevant departments to do a good job in industry development planning, formulate industry service standards and service quality standards;
3, can promote exchanges and cooperation with the industry.
Fourth, theoretical research.
Can systematically and comprehensively summarize the theoretical and practical experience of image design specialty, and conduct special research on image modeling design.
Verb (abbreviation of verb) international communication
Can actively participate in academic exchanges at home and abroad, promote domestic image design concepts and international standards, and promote the image design industry to the world.