First, the ice and snow business is on fire?
Up to now, there are 7 ski resorts in Zhejiang 1 1 city, including Hangzhou 1, Shaoxing, Jinhua 1, 2 in Ningbo, 2 in Huzhou, 2 in Lishui and 3 in Wenzhou. 12 ski resorts, 3 are indoor ski resorts open all year round, and the other 9 are outdoor ski resorts. These ski resorts in Zhejiang are well known. Yang, the head of Jiangnan Tianchi Ski Resort, told reporters that the average daily passenger flow of this ski resort in the snow season is around 2,000, and it will reach 3,000 on weekends. The ski resort is equipped with dozens of coaches. When the number of tourists reaches 3000, the coaches are basically too busy. ?
Second, how hot is skiing?
Skiing craze is largely an epidemic bonus. People who have stayed at home for several months can't wait to embrace nature. Ski resorts are hot in winter, and high-level athletes who can't go abroad turn to China. You can't stay in the local ski resort across provinces and feel the flow is abundant. Skiing was originally an ornamental and petty sport, and these characteristics were further amplified by bloggers among online celebrities. At the ski resort of minus 20 degrees, many KOLs posed coolly and posted on social media, sharing their experience of wearing in the ski resort and how to take good-looking photos.
3. Who is panning for gold?
Most of the first skiers who make money in the skiing industry are experienced skiers. They don't generate electricity for love, but they create enviable income with their hobbies while skiing. Coaches are the most typical group. Many top ski instructors teach all over the world. They only teach skiing in one season every year, and feel the customs of different countries at other times. They earn a lot of money and don't worry about food and clothing. It is obviously not enough to rely on people who love skiing to become coaches. At present, there is a huge talent gap in this industry. Wu Bin, founder of Sepang Snow Industry, introduced to 36Kr that in some mountainous areas, local villagers will be trained to work in ski resorts if they want to continue to operate. It is difficult to generate taxes in the early snowfields, but it is of great value to promote employment and the surrounding economy. Since the ski resort is only open for one season, most local coaches will do some part-time jobs at other times, not limited to opening restaurants and breeding. Or, for local people, the latter is their job. Skiing teaching, a new sideline, can bring them tens of thousands or even hundreds of thousands of extra income in a snow season.