Business Plan of Tea Culture Club 1
marketing goal
The main consumers of tea clubs are members who rest in tea houses, entertain friends and have a strong interest in tea culture, which is conducive to highlighting the characteristics of our tea clubs. Meet the needs of different consumption. Auxiliary consumer groups are nearby residents. Product strategy
Taking tea as the center, we provide all kinds of tea-related services, including: tea tasting, tea ceremony, ancient jade, fragrance, leisure and entertainment, tea snacks and so on. There are more detailed divisions in these six items, among which tea ceremony gifts are divided into tea ceremony gifts and tea set gifts. Antique jade articles include jade articles, ivory small pieces, various precious wood products and so on. Incense includes the service and sales of agarwood or sandalwood. Leisure and entertainment include chess and cards and tea performances. Tea cakes are snacks or fruit bowls that provide matching for members to drink tea.
Price setting
The price of tea tasting service is set at RMB 58-RMB 268, tea performance is RMB 50/time, tea learning performance is RMB100/time, and the fragrance service is charged according to the fragrance grade. The estimated sales target is 200-400 yuan/day * 365 = 73000- 146000. Other sales plans are set at 50,000-80,000 yuan.
Business Plan of Tea Culture Club II
Teahouse management plan
First, the positioning analysis of Fang Xin Teahouse
Second, the business model of Fang Xin Teahouse
Third, the competitive strategy of Fang Xin Teahouse
Fourthly, the management mode of Fang Xin teahouse.
Verb (abbreviation of verb) The development strategy of Fang Xin teahouse
First, positioning
As the carrier of Taoist culture, Mingyatang Tea Room provides a painting and calligraphy room for guzheng.
Tea products and tea performances serve high-end consumer groups who are keen on tea culture and have cultural taste.
Second, the business model
1, product mix
Teahouse product portfolio includes: brand elements such as tea set products and service appliances, tea culture, service catering, performing arts and music;
Tea: mainly choose high-quality historical brands such as Dahongpao, Tieguanyin, Xinyang Maojian Tea, Qimen Black Tea, West Lake Longjing and Yunnan Pu 'er;
Products can be sourced by establishing a long-term supply mechanism with manufacturers, can be obtained in maliandao, and can also be obtained by establishing strategic cooperation with local manufacturers.
Types of utensils: Ru Ci and other ancient natural celadon are selected as tea sets.
Service utensils: such as tablecloths, clips, cup holders, etc. All of them are branded with XXXX teahouse in the form of OEM.
Tea Culture: The waiters in Fang Xin Teahouse not only serve tea customers, but also have their own tea specialties, as well as the connotation of tea performance and tea culture. Ordinary tea artists provide tea and tea culture services, and later they can receive external tea performances to increase their income structure.
2. Price mix
Compared with other teahouses, the price of teahouse products should be positioned at a high price, especially the price of gift tea. Teahouses can cooperate with regular suppliers to operate tea ceremonies.
The price of the commodity area can be determined according to the actual passenger flow.
3. Promotion mix
Teahouse management needs the help of industry associations and media forces to improve the popularity and atmosphere of teahouses by holding tea culture salons on a regular basis.
4. Channel mix
Sources of supply: the top ten famous tea producing areas in China and the storefront channels in Changchun, the relevant resources of the factory in Changchun office and the cost advantage resources of high-quality manufacturers.
Marketing channels: teahouse member management mechanism and public relations activities, entrepreneur theme activities, and network resources.
Third, competitive strategy.
Compared with the famous Laoshe Teahouse, Five Blessingg Tea Art, Yiqingquan, Wentian Pavilion, Gengxiang Teahouse and Wuyutai Teahouse in some big cities, XXXX Teahouse is a rising star. One of its teahouses stands in the clubhouse, but it has the cultural connotation of a Dream of Red Mansions. Only by giving full play to its cultural taste advantage and making full use of its cultural heritage, can it get low prices and low prices in product supply, can it have absolute advantages.
Fourth, the management mode.
1, website management
Panzhihua, Guo Sheng and Guo Sheng organic green tea spring tea are listed in the national retail price list.
The only organic tea producer in Panxi area.
Welcome to inquire and order:
Tel: 13547627503, 1395 1737628, contact: Ms. Ying;
Tea producer: Yanbian Bailingshan Tea Co., Ltd.
The purpose of site management is to create a good environment for XXXX Teahouse: space layout, lighting and background music.
The biggest waste of the teahouse is the waste of the vacancy rate of the venue, so we can effectively use every corner and realize the feeling of marketing tea culture everywhere through product layout and product structure.
2. Staff management
Staff's time management, staff's career growth and performance management are the core issues in teahouse management. Through the member management mechanism and the form that each waiter has his own customer management file, employees can make good use of their time. Design the concept of tea experts for every tea worker, so that every tea worker can learn professional knowledge and improve and grow his career. The incentive mechanism linked with performance and benefit can create benefits for them.
3. Service management
Service management embodies the beauty of people required by tea ceremony, including the beauty of form, charm, language and soul, including welcoming guests, customers, tea service, supporting services, settlement services, complaint handling and seeing off guests.
4. Customer management
Establish customer files, do a good job of customer contact and off-store service.
The most important customer company documents; Secondly, it is managed by department managers and tea employees step by step.
Teahouse management also includes: purchase management, storage management and financial management.
Verb (abbreviation of verb) development strategy
1, shaping personality
Interpretation of XXXX tea culture personality business card
2. Multiple grafting
Kunqu opera, catering, music, calligraphy and painting, ancient books and other multicultural grafting.
Step 3 grab the long tail
Internet popularity plus offline tea culture experience center.
Step 4 activate tradition
Combine fashion with traditional tea culture to attract new forces to drink tea.
5. Industrial linkages
Show OEM's XXXX tea products and tea set products, focus on gift market and customized consumption of members, and improve consumption cash flow.
6, tea brigade combination
Combine tea with tourism, explore the ancient tea-horse culture, and organize tour groups to travel to other provinces.
Tea culture club business plan 3
Management scheme of tea culture club
The purpose of club management:
1, enriching the daily activities of the owner and providing convenient services;
2. Improve project quality and increase project competitiveness;
3. Promote the preservation and appreciation of the company's assets.
Club management mode:
The operation mode of membership system is implemented, with community owners as the main members and attracting some high-quality members from outside the community.
Business scope of the clubhouse:
Highlight the healthy and leisure concept of swimming and fitness, and at the same time, support catering, tea art, supermarkets, medical care, beauty, mass leisure, convenience service and other projects, and strive to build it into a full-time, all-round and multifunctional national activity place.
Swimming fitness area provides swimming, fitness equipment, aerobics, bodybuilding, tennis, badminton, physical therapy, relaxation and health care, sunbathing, snacks and other services;
In addition to providing daily necessities, supermarkets must also provide services such as laundry, furniture and accessories;
The exhibition area provides services such as works of art, calligraphy and painting, fashion, furniture, etc., which are displayed irregularly, or holds some owners' networking activities;
Beauty leisure area provides beauty, fitness, daily haircut and other services;
Medical care provides daily medicines for the convenience of the people, as well as services such as first aid and medical knowledge popularization;
The tea art area is a place for drinking tea, enjoying tea art performances and communicating in high privacy.
Public leisure areas provide chess and cards and other entertainment for most owners of the community;
The dining area provides simple and convenient fast food service;