As the saying goes, everything is difficult at the beginning. I believe that every self-media operator will feel at a loss at the beginning and face hesitation. I started from the media late, and I am also faced with the same confusion as everyone else. But fortunately, I persisted, knowing how to persist is more important than anything else. Although everything is difficult at the beginning, it is not impossible to start at all.
For the majority of self-media people, before deciding to become a self-media, we must ask ourselves the following questions: First, what kind of platform should I be, WeChat official account, headline number or Baijia number? Or other self-media platforms. Second, what kind of self-media should I be? Is it information sharing? Original literature or entertainment? Wait a minute. Third, what kind of user groups do I have to face? Local or national? Is it mainly aimed at college students or working people? Fourth, how should I attract users? What skills and methods can be used for reference?
When you have clear answers to these questions, you can take action step by step.
Step 1: Account application
After deciding which self-media platform to make, you can register your application account on the corresponding platform. Next suggestion, remember to spread the cake too big. At the beginning, it is best not to register too many platforms, but to choose one or two and concentrate on one thing. At present, many platforms have opened personal registration. You only need to prepare your personal ID card, commonly used mobile phone numbers and ID card photos. After successful registration, real-name authentication is generally required. In the process of account registration, it will also involve the naming and function introduction of your own platform. The name and function introduction will directly reflect your operation orientation and development direction. Loud and interesting names combined with concise, accurate and personalized introduction can often add points to your platform, and also reflect the different temperament of your platform from other platforms, so be sure to fill it in carefully. User names are generally not modifiable, so be more careful.
Step 2: Content production
There are many ways to produce content, mainly original and reprinted. In my opinion, originality is indispensable, and it is difficult for self-media lacking original content to continuously attract users' attention, maintain users' stickiness and stabilize traffic. But it doesn't necessarily mean that everything you publish must be original. You can reprint some articles that meet your platform temperament, but you must control the degree and quantity. Originality is the main body, and reprinting can only be embellishment.
In the form of content, the most common and basic is the production of text content. It is directly reflected in your title, abstract and text, so it is indispensable. It is impossible for any self-media platform to completely exclude text content, whether it is content production based on pictures, music or videos. In the previous article, I mentioned many times that if you want to do a good job from the media, you must first master the basic skills of writing. Of course, in addition to text production, there are music, animation, short video, live broadcast and other forms of content production.
Step 3: Content Editing
The quality of content editing determines the readability of products. For the production of text content, excellent typesetting can completely help us improve its readability. There are many editors. You can search online. Many of them are free and practical. It should be pointed out that in the information age, mobile phone reading has become the mainstream of mass reading. So our editing content is basically presented through the mobile phone screen. Therefore, font size, line spacing width, alignment, font color, paragraph length, graphic proportion and the use of dividing lines are all very important and need to be compared and considered repeatedly. The general principle is that simplicity should not be complicated, short should not be long, concise and clean, and stretch the atmosphere. Remember to avoid unbalanced, messy, fancy and lengthy content, and not to cause readers reading and aesthetic fatigue.
Step 4: Fan management
Since the media era, fans are vitality. Under the premise of "content is king", fans are overwhelming. Without the attention of users, no matter how high the content you produce, it will not create economic value. For the novice Xiao Bai, it is more necessary to manage his own platform fans, especially the operation of "seed users". The so-called "seed users" are your first fans. They are usually sticky and willing to help you promote your products. In this regard, colleagues, friends, family members and partners around you can be mobilized to join the experience first, and at the same time, some interesting online and offline activities can be planned to provide discounts and attract users' attention. With a certain user base, we need to try various methods to maintain the growth of users, such as online voting activities, comment forwarding, praise collection and prize-winning activities organized by some institutions. , you can accumulate popularity for your platform. Then multi-platform distribution can also help us get stable users and traffic. Of course, whether you can finally retain users depends on whether the content you produce is of high quality and whether it meets the reading needs of fans. Therefore, to return to the previous topic, it is an irrefutable truth to maintain continuous and high-quality original content production, and it is also the only way for media operators to survive and develop.
In addition to the above, many people will ask whether there is a way out for operation, what is the future prospect, whether there is a way out for products and whether there is a way out for operation. The boss will discuss with you when he is free, and HR will occasionally ask questions during the interview. Let's analyze it from three aspects:
1 internet development trend
All work comes from the development of work. Judging from the development trend of the Internet in China, the focus of the Internet should gradually experience the process of skill-product-operation.
Skill age:
When the Internet was just emerging, skills were a clear obstacle. Internet was introduced to China in 1994,
1999 or so, there was an explosive growth. Sina, Sohu, Netease and BAT were all established around 1999. In 2005, 58 cities, fair, 360, 10, there were websites such as Meituan and glutinous rice. During this period, skilled personnel are the main force, and learning computer IT is very popular. Like, and Ma, they are all computer majors.
Product year:
At the initiative of the government, with the arrival of the "internet plus" era, Internet thoughts have penetrated into every aspect of people's daily life. From the previous blind development and production, users were forced to pay the bill and began to change to personalized customization according to users' needs. Now that service is paramount, user experience is becoming more and more important. Various fields are considering how to develop more humanized products to attract users, and constantly update products according to users' needs, so "product manager" was born.
Operation year:
With the blowout development of various Internet products, there are more and more products of the same type, which are too homogeneous and have fierce competition. Coupled with the continuous improvement of products, more and more sophisticated, almost no need to make too many changes. How to stand out from many products depends on how top your business model is.
Skills, products and operations all run through the whole process of Internet companies, but their respective weights are different in different periods and stages. In the initial skill era, skills may account for 60%, while products and operations only account for 40%. In the era of intermediate products, skills and products may account for 40% and operations for 20% respectively. In the era of operation, skills and products may reach the peak, accounting for about 30% respectively. With the aging of products, the frequency of iterative updating may decrease, but the operating space will be larger and the working ceiling will be higher.
Therefore, judging from a trend of Internet development, operation will occupy an important position in the future, and its position will continue to rise.
2. The importance of operations and camps
After all, the company's intention is to make profits. Internet companies need traffic if they want to be profitable. It is impossible to get huge traffic only through good products. Excellent user experience brought by skills and products can only bring the basis of traffic. After all, demand operation is still in operation. After user research, content manufacturing, channel testing, data analysis, mall expansion, brand packaging, user maintenance, users and products are connected. Operations in these areas are the most useful means to bring traffic.
Without operation, users will not use products, let alone profit from inventions. Operation is a position directly linked to the company's surplus, and it is the hero of the company's expansion of territory and the creation of profits by invention. Its importance is self-evident.
3. Lack of operational talents
At present, excellent operation talents are extremely scarce, which is also the reason why many people are biased against operation. They think that operation is as unimportant as handyman. In fact, this is our misunderstanding of operation. Operation is an extremely messy and tedious job. An excellent operator should have a strong concept of Internet operation, understand various product forms and know how to formulate operation strategies. Master content, users, activities, products and other operating methods. You should be able to master the user's psychology, do data analysis, and also need strong execution, attention to detail, strong pressure resistance and fast learning ability. The operation mode applicable today may not work tomorrow, so you must be able to improve the access data of products through various operation modes and bring performance to the company. Due to the lack of excellent independent operators, there are a lot of vacancies in shopping malls now, and the demand in the future is still great.
If you don't know anything about making money from the media and accurate drainage, you can talk about it.