Abstract: How to choose a site for opening a fitness club? Fitness is no longer the pursuit of fashion, it is more important to become healthy. It has gradually become a part of people's life and a necessity. So now many people want to open a fitness club, so how to choose a gym to succeed? There are three main directions for the location of the gym: first, the bustling commercial center; The second is the concentration of high-end communities; The third is the high-end real estate internal club. How to choose the location of fitness club? How to choose the location of the gym to successfully open a health club? How to choose the location?

1, surrounding environment:

(1) Office buildings/commercial buildings within 500m: the grade, number of floors, name of major companies, professional nature of major workers, exploitable capacity and potential, and whether there are supporting facilities;

(3) Community situation within 3 kilometers: analyze the community size, number of households and characteristics, exploitable capacity and potential, and whether there are supporting facilities.

Note: ability refers to the difficulty of market development; Latency refers to the possibility of the target population spending in the gym.

(3) Analysis of the surrounding consumption places of the same product: such as entertainment places, cafes, beauty salons, etc.

2. Traffic conditions:

Analysis of surrounding roads (1)

(2) Analysis of the number of buses

3, people flow analysis:

This paper mainly analyzes the traffic and people flow on the facade road of the gymnasium.

4. Supporting facilities

(1) Water consumption: whether the problem of hot and cold water is convenient and how to solve it (solution);

(2) Power grid and communication network;

(3) Parking spaces;

(4) Advertising space outside the store:

5. Building hardware

(1) The floor where the future gym will be located;

(2) Simple planning of the future gymnasium: setting of external landscape and internal functional areas;

(3) If it is not the bottom floor, the bearing capacity of the floor should be considered;

(4) the waterproof and water seepage capacity of the building;

(5) The format around the building, whether opening a gym will affect their life or business, and how many unpredictable and predictable troubles there will be in the future.

6. Competition analysis

(1) Analysis of similar products within 300m: the number, scale and price of gymnasiums. , the establishment of competitive coefficient analysis table, find out the main competitors and focus on analysis, it is best to have good countermeasures;

(2) Analysis of alternative products within 300 meters: Analysis of other fitness, sports or leisure and entertainment places, such as spa, sauna massage, bowling alley, etc.

7. Land prospects

Whether the future development strategy of the city has the development value of this plot.

8. Investment analysis

(1) house rental price

(2) Prices of water, electricity and gas

(3) Other preferential policies and conditions

(4) investment return cycle

(5) Investment risk prediction

Through these technical indicators, we can analyze the investment value of each plot, and then get the value scores respectively, so that we can easily choose the address of the gym.