Open the app store and you can see countless apps from apple, Huawei and Xiaomi. With the decrease of open source and development cost, more and more enterprises are developing their own applications. They always think that the development of applications is like this: development → online → a large number of new users → millions of months of life waiting. In fact, you may encounter such a situation: development → online → adding several users every day → on-the-job insiders → forcing the project to be suspended. In this process, we can see that most application companies can develop online as long as they are willing. The key to success lies in the growth of new users, that is, whether you can win the favor of users is the basis of app development. In this article, Zhuge Jun shared five ways to promote app: innovating app, identifying target users, and turning to registered users to realize the rapid development of app. Is it too difficult? Keeping these five secrets will help you attract new customers quickly. 1 Major application stores and download stations are the main sites for users to download applications, which can be divided into three categories: 1 application stores of various mobile phone brands: well-known mobile phone manufacturers such as Apple and Huawei, and Xiaomi and oppo all have their own application stores. These stores are in a leading position in page experience and application recommendation mechanism, which can be used as the main promotion channel 2. Third-party application market: such as application treasure, pod, Baidu mobile assistant, 360 mobile assistant, etc. The third-party market exists in all major mobile phone brands, and its market share is also popular. It can be used as an auxiliary channel for app promotion and customer acquisition. Large-scale applications such as Application Bao can also be used as the main promotion channel 3. The main download stations, such as Green Download Station and Sunshine Download Station, can be used as general channels for app promotion. Users only need to search and download websites, because the traffic of these websites is relatively low. 2. Advertising For traditional enterprises and enterprises with certain capital, advertising can consider improving the registration rate and popularity. Common advertising forms are: information flow advertising, search engine bidding advertising and offline 1. Information flow advertisements: Baidu, Tencent, Weibo, Zhihu, Toutiao and Tiktok can all be used as places for information flow advertisements. The key is to find the target user and get User 2 at the right price. Search engine advertising: Advertisements can be placed on Baidu, 360, Shenma and other search engines. Offline: For example, online education can choose to place advertisements in buildings near subways, bus stops and schools, and e-commerce can place advertisements in buildings and office buildings. Location-based advertising: The current network positioning is quite accurate, and advertisements can be based on user positioning. For example, location-based advertisements in WeChat friends circle are more suitable for restaurants, gyms and other real estate stores. It is worth noting that in the advertising process, it is important to consider how your application type works with Channel 3 and new media. Now new media is still a hot source. Through the operation of new media, this has become a common method for major enterprises to improve brand awareness and download applications. There are three types of new media APP promotion for reference: 1 WeChat subscription number, service number and applet: WeChat is still the largest traffic portal of mobile Internet. What is worth considering is how to use WeChat traffic to achieve its own growth and get new users 2. Industry vertical website: Carry out targeted operation according to your industry. For example, for e-commerce, you can go to e-commerce forums and price comparison websites. In short, the idea is that where the target users are, the operation is there. Zhihu, Penguin, Hundred Schools, Headlines, etc. These websites can also operate. Write a soft article to guide users to download. Maybe that article will be very popular. 4. Old users attract new users. Use existing old users to attract new customers in applications. There are two commonly used methods: 1 Encourage old users to share activities and conduct secondary exchanges through push, activities, pop-ups and banners, and add certain prizes to get users 2. Attract new customers with fission and collage, and let old users bring new users to play together. The difference between these two methods is that the first one is that old users * * * enjoy it without subsequent participation, and the second one is that new and old users * * * jointly complete a certain behavior. The method you use depends on your application type. 5. offline salons and event sponsorship when online traffic is now occupied by giants, you can consider returning to offline traffic to get offline traffic. For example, a small salon can be held, and an activity can accumulate some users. On the basis of these users, you can find ways to split and enjoy * * *, so as to achieve user growth or use offline activities to sponsor. For example, educational applications can use the sponsorship of campus student union activities. Students are your target users. If the sponsorship is used reasonably, a large number of registered users can be obtained at a very low cost. The above are five common ways for app to attract new customers. In the process of application promotion, you can use it selectively according to the characteristics of your own application. In addition, there are many other ways to promote the application. Welcome to add in the message area. Mote32 1 1 For more questions, please discuss them in private.