First, less investment and quick recovery.
(1) From the perspective of start-up capital, the traditional ground store opening, facade rent plus decoration fee, and the first batch of purchase funds need at least tens of thousands of start-up capital. But the start-up capital needed to open a shop online is much less. According to our plan, as long as you have a computer with Internet access and your diligence (managing your own website), you can open a shop! Online stores are much lower than ground stores of the same size. On the internet, there is no need to increase the rent to increase the business area, and there is no need to increase the cost to extend the business hours.
(2) From the perspective of liquidity, the purchase funds of traditional shops range from several thousand yuan to tens of thousands of yuan, while online shops do not need to press funds, and they can purchase goods with orders.
(3) Online shops can advance and retreat freely without any burden. In traditional stores, when you don't want to continue to operate, you have to get rid of the original backlog of goods, while online stores don't need inventory, so there is no such burden. You can change varieties or switch to other businesses at any time. With less start-up capital and low operating cost, it is especially suitable for small shops and individuals to start businesses online.
Second, the sales time is not limited.
Online stores have extended your business hours indefinitely. It runs 24 hours a day, 365 days a year. No matter whether it is windy or rainy, no matter day or night, you don't need a special person to watch the shop on duty, and you can open as usual!
Third, the place of sale is not restricted.
Although you only have a small shop on the ground or no facade at all, you can still do a lot of business online. On the one hand, online stores are not limited by store space. Although you are just a street shop, you can have a storefront as big as a department store online, with 10 thousand kinds of goods (as long as you like);
On the other hand, online stores are not affected by the quality of the terminal. No matter whether your dock is good or bad, even if you are in a 999-bend alley, customers can easily find your store online, no matter how far away they are from your store, even if it is 108,000 miles.
Fourth, online stores are hot and there is no limit to making money.
People come and go online, and the traffic exceeds 10 amusement park! As long as your goods are distinctive and properly managed, online stores will bring you thousands of extra passengers every day, greatly increasing your sales revenue.
What is the best way to open a shop online?
After deciding to open an online shop, "what to sell" has become the most important issue. When determining what to sell, we should integrate our own financial resources, commodity attributes and the convenience of logistics and transportation to locate the goods to be sold. At present, the online transaction volume of individual shops is relatively large, including clothing, cosmetics, jewelry, mobile phones, home accessories and so on. In this respect, there is not much difference between online stores and traditional stores. Finding a good market and competitive products is an important factor for success.
When considering what to sell, you must decide according to your own interests and abilities. Try to avoid getting involved in unfamiliar and bad areas. At the same time, we should determine the target customers and choose products from their needs.
Understand the basic characteristics of mainstream netizens. At present, mainstream netizens have two characteristics: first, they are younger, the main purpose of surfing the Internet is games, and student groups account for a considerable proportion of netizens; Followed by office workers, representing another basic feature of mainstream netizens-white-collar or quasi-white-collar. Knowing the basic characteristics of mainstream netizens, we can decide whether to cast a net, play the mainstream, or go astray and find another way according to our own resources, conditions and even hobbies.
Commodity attributes suitable for online sales. Generally speaking, the value of goods is high and the income is high, but the investment is relatively large. For entrepreneurs who have neither sales experience nor original funds, it is indeed a big burden. Online trading has a wide geographical scope, and some large, heavy and low-priced goods are not suitable for online sales because the logistics cost of goods is too high when mailing. If this cost is allocated to property buyers, it will inevitably reduce the desire of property buyers to buy.
Network keywords can be used as a guide to opening a store. What is the hottest thing to sell online? What goods do people like to buy online? According to the latest statistics of * *. Com, crystal, sterling silver necklace, color screen mobile phone, bedding and jeans have become the most searched keywords. These keywords show people's shopping fashion from one side and also provide guidance for people who want to do online business.
Popular online stores can learn from it.
Jewelry classification has always been the most active classification of online transactions. In 2004, the new favorite crystal and personalized pendant of popular jewelry were favored by buyers. In the first half of 2004, * * net crystal bracelets can sell more than 800 pieces per month on average, and the monthly turnover of a jade pendant has reached more than 3,000 pieces. The hot sale of crystal, silverware and jade has driven the sales heat wave of online jewelry classification in 2004.
"Zippo" and "bedding" are favored. Buying gifts has always been a very hard thing. Judging from the sales situation of gifts in 2004, people's gifts are more and more inclined to taste and personality, and Zippo lighters with certain status symbols have become new favorites. Only one style, Zippo Classic Chrome, sold more than 20,000 pieces in 2003. The hot sale of bedding shows another major feature of online shopping-practicality. Home decoration can show the owner's taste and mentality, or simple and elegant, or cartoon, or fashion. In 2003, the sales of four sets of net bedding alone reached 30,000 sets.
"Photographable", "color screen" and "chord" are favored. Mobile phone owners will never let go of any new features that can show their personality. In 2004, the mobile phone that can take pictures has undoubtedly become the focus of fashion. Sony Ericsson T6 18, with moderate price and multiple functions, has sold as many as 4,000 sets online. There are still many buyers of color screen and chord function mobile phones, and Motorola T720 is one of them. In 2003, its network sales reached more than 4,500 units, and this trend continued in 2004.
Jeans, dots and stripes continue to be popular. Jeans are a constant fashion all year round. No matter what occasion you attend, jeans can show unique charm as long as they are properly matched. In 2004, the popular jeans with low waist and slim fit were favored by white-collar workers, and they sold about 2,500 pairs every month. The popular polka-dot stripe pattern in 2003 continues to be a bright color for online sales, among which polka-dot stripe handbags are the best. Due to the reasonable price, nearly 1,000 pieces can be sold every month on average.
Collections related to the "Olympic Games" are increasing. The outstanding performance of Olympic athletes in Athens triggered the Olympic fever in 2004, which also led to the collection of various Olympic-related souvenirs. During this period, the online collection classification transaction was extremely hot. From June to August 2004, the sales of Olympic supplies exceeded 65,438+0,000.
In 2003, the number of real estate agents who set up shop on * * reached an astonishing 2,000, while in 2004, the number nearly quadrupled. More and more renters are looking for houses through the Internet. As far as the current situation is concerned, there are about 5,000 new houses and 3,000 second-hand houses for rent online every day, which is no longer comparable to any offline intermediary. This "supermarket" environment is undoubtedly very beneficial for small intermediaries to win customers. And online real estate agents can attract a large number of foreign customers and houses. According to incomplete statistics in Shanghai, the proportion of houses purchased by Shanghainese, foreigners and foreigners this year is 75: 20: 5. Returnees can find suitable houses through the internet, and the feeling of "home" through the internet is everywhere. Now in addition to Shanghai, Beijing, Qingdao, Wuhan and even Hong Kong have a large number of houses registered, and the annual turnover of real estate classification will reach 60 million yuan. With the liberalization of the real estate trading market, online real estate intermediary stores will definitely become popular in 2004.
Fitness balls, health care equipment, yoga mats and other fitness equipment suitable for indoor sports, as well as physical education VCD which is quite difficult to find in video stores, are also hot items in online stores. * * "e-commerce experts pointed out that it may be more appropriate to operate these things on the Internet, because it is easy for the network to gather loose but growing offline fans.
Specialty shops are popular everywhere. If you can find fashionable and unique goods, such as homemade ornaments, DIY toys, customized clothes and other goods or services, it will be the best choice for online stores.