Among many sports, Red Bull has long been committed to racing, extreme sports, aerobatics and basketball.
Racing participants. With the characteristics of "accelerating, surpassing, challenging the limit and always striving for the first place", motor racing perfectly embodies the brand connotation of Red Bull's passion, dream, vitality and energy, so motor racing has become the first choice of Red Bull's global sports marketing project.
Red Bull has been sponsoring F 1 for ten years, and now it has two successful Red Bull F 1 teams. Red Bull also has an independent team in Europe-Red Bull Junior Team, which held an F 1 driver solicitation activity in the United States, and even acquired Austria's A 1 track.
Extreme sports promoter. In order to spread the image of "vitality, passion and energy" in its brand culture, Red Bull has long sponsored and participated in valuable extreme sports around the world, and related projects include: jumping, unpowered flight, skateboarding, skiing, extreme cliff diving, extreme motorcycle and so on. Red Bull also fully sponsored the annual selection of "World Stunt Awards" held in the United States.
The main force of aerobatics. In order to show its strength and scale, and further enhance its brand, Red Bull organized its own flying team "Flying Bull" in Europe, organized aircraft performances, participated in international competitions, piloted its own aircraft with obvious Red Bull logo, and displayed its brand elegance in various grand events. Red Bull also owns a series of its own fighters, including antique treasures. Red Bull has set up its own apron No.7 at Salzburg Airport. Red Bull Flying Bull is an aerobatic demonstration team headquartered in Austria.
Basketball culture disseminator. Red Bull has been committed to supporting the development of basketball and basketball culture in China. In China, it has jointly launched a series of basketball events with the NBA, which will bring more opportunities for China basketball fans to get in touch with the top international basketball culture. The alliance between NBA and Red Bull will better promote the development of basketball in China.
Red Bull, as a famous global beverage brand actively participating in sports, has been closely combined with various sports and events representing passion, vitality and self-release since its birth because of its remarkable anti-fatigue effect. In the past ten years, Red Bull has organized and participated in a series of large-scale sports events, sports meetings and national fitness activities with the aim of "repaying the people of the motherland and working hard for the people", involving and participating in sports events such as racing, ball games and mountaineering. I also hope that through the all-round combination with sports events, the positive life concept of facing challenges and releasing potential will be deeply rooted in people's hearts, and more people will use Red Bull to stimulate their energy, go further and think higher.