The core data of this paper: the total output and forecast of sporting goods manufacturing industry, the added value and forecast of sporting goods manufacturing industry, and the forecast of the number of people who often participate in physical exercise.
1, the sporting goods industry in China is in a stage of steady growth.
The establishment of Li Ning brand marks the beginning of localization of sports shoes and clothing industry in China. Since 1990, China's sporting goods industry has entered a stage of rapid development, and the stores of major domestic sports brands have grown rapidly. The development of competitive sports and mass fitness has a great influence on the demand for sporting goods, and the holding of the 2008 Beijing Olympic Games has further accelerated the expansion of the industry. However, the disadvantages of product-oriented business model and extensive wholesale model are gradually revealed, and the "store closing tide" is staged in turn among various sporting goods brands. From 20 1 1-20 14, the compound growth rate of the industry is less than 1%. After several years of adjustment, the business model of the enterprise has undergone fundamental changes, and the brand of sporting goods in China has gradually stepped out of the quagmire, and the industry has entered a stage of steady growth.
2. The sporting goods manufacturing industry in China is on the rise.
-the total output of sporting goods manufacturing industry has risen and fallen.
Judging from the total output of sporting goods manufacturing industry, the total output of sporting goods and related products manufacturing industry in China increased year by year from 20 15 to 20 17, reaching1350.92 billion yuan. In 20 18, the national bureau of statistics adjusted the accounting classification of sports industry and adopted the statistical classification of sports industry (20 19). Under the new statistical classification, the total output value of China's sporting goods and related products manufacturing industry is 20 1320 1 100 million yuan and 2065438+ respectively. Based on the fluctuation of the total output of China's sporting goods and related products manufacturing industry in recent years, and the restrictions on product manufacturing caused by the suspension of production under the background of COVID-19 epidemic at the beginning of the year, it is preliminarily estimated that the total output of China's sporting goods and related products manufacturing industry will exceed 1.38 trillion yuan in 2020.
Note: The latest official data has not been released. The data in 2020 is the calculation result, and the official data will prevail at that time. According to the statistical classification of sports industry (20 19), the manufacturing of sporting goods and related products does not include sports shoes and sports facilities.
-The added value of the sporting goods manufacturing industry has increased year by year.
From the added value of sporting goods manufacturing industry, the added value of China's sporting goods and related products manufacturing industry increased year by year from 20 14 to 20 17, reaching 326.46 billion yuan in 20 17; In 20 18, the national bureau of statistics adjusted the accounting classification of sports industry and adopted the statistical classification of sports industry (20 19). Under the new statistical classification, the added value of the national sports goods and related products manufacturing industry in 20 18 was 339.9 billion yuan, and that in 20 19 was 3426544.
Note: The latest official data has not been released. The data in 2020 is the calculation result, and the official data will prevail at that time. The National Bureau of Statistics and the State Sports General Administration adopt the classification of Statistical Classification of Sports Industries (20 19) for accounting, and the manufacturing of sporting goods and related products excludes sports shoes and clothing and sports venues and facilities.
3. The sporting goods industry has a bright future.
-By 2026, the total output of sporting goods will exceed 2.4 trillion yuan.
According to the goal of the 13th Five-Year Plan for Sports Development issued by the State Sports General Administration, "by 2020, the total scale of the national sports industry will exceed 3 trillion yuan, the sports service industry, sports goods manufacturing industry and related industrial structures will be further optimized, and excellent sports service industry projects, sports goods manufacturing innovation and upgrading projects and sports industry integration development projects will be implemented". In addition, according to the goal of "Several Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption" issued by the State Council, "by 2025, the total scale of sports industry will exceed 5 trillion yuan and become an important force to promote sustainable economic and social development. Actively support the innovation and development of sporting goods manufacturing industry, adopt new processes, new materials and new technologies, improve the quality level of traditional sporting goods and improve the scientific and technological content of products. "
According to the objectives proposed in the above-mentioned documents and the relevant descriptions of the sporting goods industry, it is estimated that by 2025, the total output value of the manufacturing industry of sporting goods and related products will exceed 2 trillion yuan, and the added value will exceed 550 billion yuan. Combined with the growth rate, it is further predicted that the total output value of sporting goods and related products manufacturing industry will exceed 2.4 trillion yuan in 2026, and the added value will exceed 600 billion yuan.
-the growth of physical exercise will drive the development of the industry.
According to the "Thirteenth Five-Year Plan for Sports Development", the development goals are put forward. By 2020, the number of people who regularly participate in physical exercise will reach 435 million, and sports consumption will account for more than 2.5% of per capita disposable income. According to "Several Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption", by 2025, the number of people who regularly participate in physical exercise will reach 500 million. The concept of national sports will further increase the number of potential customers in the sporting goods industry. According to the compound growth rate, the number of people who regularly participate in physical exercise will reach 5140,000 in 2026. Driven by the increase in the number of physical exercises, the sporting goods industry has broad prospects for development.