5% consumers will make a purchase decision within 5 seconds; 40% people will buy other products if they can't see the products they want on the shelf. It can be seen that in addition to product quality and marketing methods of enterprises, the display situation directly affects product sales and display effect.
First, the significance of display
A good display of goods, while beautiful, can directly increase the sales of goods and control the loss of goods (broken window method). Therefore, it is very important to create a sense of season and beauty, and to create a shopping environment that attracts customers and stimulates shopping desires.
Second, show the essentials
1) upper and lower shelves;
2) The first paragraph: Show the goods that customers want to pay attention to and show them with emotion.
3) Golden Section: Show high-profit and distinctive main commodities. The height is about 85 cm- 120 cm, which is the easiest position for ordinary people to see.
4) Middle section: display low-priced, low-profit and stable sales goods.
5) Lower section: Show the goods with high turnover rate, large volume and heavy weight.
6) Application of partition board. Preventing goods from being out of stock, keeping the display surface and fixed position are helpful for management.
7) Three-dimensional forward display. Make it easy for customers to see goods.
8) Key points of price tag:
A. the positions should be consistent.
B. indicate the original price and special price.
C. prevent the price tag from falling off.
9) Make the store more diversified and attract customers' attention by displaying;
A. terminal shelf display.
B. Music routine display.
C. highlight the display screen.
10) focus display. Use lighting, color, modeling and decoration to create the display focus of customers' sight.
1 1) creates an atmosphere display. For example, during the Dragon Boat Festival, goods are placed in the shape of a dragon boat.
12) high-profit goods should be mainly displayed. Improve the overall profit of the company.
13) Main commodities and subsidized commodities must be determined. Red flowers must be lined with green leaves to show their value and highlight their characteristics.
14) commodity display rules. Follow the basic principles from small to large, from left to right, from shallow to deep, and from top to bottom.
Why can't your supermarket performance improve? worry
The professional skills of supermarket employees can't keep up and can't be improved? worry
Looking at a full supermarket, do you always feel different from the international standard supermarkets? worry
Are you worried about the dazzling array of goods at the exhibition, and don't know which one to buy? worry
Faced with the endless stream of new products from suppliers, I can't make up my mind whether to continue. worry
Is it wrong to face thousands of commodity information on the computer system? Still worried
Here comes the category management service:
Tianyi consultation is coming! These are not problems, and all problems will be solved perfectly through consultation.
Tianyi supermarket category management experts will do a good job in commodity category management training for you, so that your employees can improve their professional skills and provide better services for the supermarket.
Tianyi Consulting Supermarket Category Management Expert: Teacher Kun
Special Training on Commodity Category Management of Ding Xin Supermarket in Ordos
Tianyi category management expert supermarket on-site training guidance
Tianyi category management expert Nanchang Yuemeigou supermarket on-site training guidance
Wuhan Tianyi Renhe Enterprise Management Co., Ltd., a consulting management company dedicated to studying supermarket product categories, will answer all the above questions for you, make your computer information system data clearer, let you know clearly which products suppliers need and which products should be cut off, let your supermarket products speak for themselves through category management, let your supermarket speak for itself through display, make your supermarket standardized and internationalized, make your employees more professional and make your performance better. Wuhan Tianyi Consulting, a retail professional service consulting brand, has an expert consulting team of 100 people and a super partner of 100 retailers.
Wuhan Tianyi Category Management Process
A kind of training (one day) on-site guidance (half a day)
2. Classification according to site conditions (three days, depending on personnel conditions)
Third, the category comparison table (one day to provide standards, one day to complete)
Four, the new commodity structure system confirmation form, information system input.
Five, the old category layout, number of rows, number of items, number of exhibitions, number of brands, number of well-known brands (a week)
Verb (abbreviation of verb) category layout adjustment scheme (first draft in one day, final draft in one day)
Implement a new category layout for intransitive verbs (completed in three days)
The specific time needs to be determined according to the situation of enterprise personnel!
Wuhan Tianyi Consulting Classic Case Sharing:
Successful cases are shared with a legendary supermarket in Jingang, Huangshi, Hubei Province, with a business area of only 700 square meters. After the category rectification, the performance of the supermarket has increased from less than 20,000 to 70,000 per day, and the highest day can receive more than 200,000. In case 2, there is a Yuemei supermarket in Nanchang with an overall area of 20,000 square meters. The operating area of the supermarket is about 1 10,000 square meters. After the rectification of the supermarket project. Performance rose from 3.9 million per month to 5.8 million per month, and finally rose to more than 6 million. Now the performance has reached100000 per month. Now the monthly turnover of supermarkets is stable at 6,543,800+million.
In case 2, there is a Yuemei supermarket in Nanchang with an overall area of 20,000 square meters. The operating area of the supermarket is about 1 10,000 square meters. After the rectification of the supermarket project. Performance rose from 3.9 million per month to 5.8 million per month, and finally rose to more than 6 million. Now the performance has reached100000 per month. Today, the monthly turnover of supermarkets is stable at 6,543,800+million.