There are more than ten large-scale fitness centers, among which True Love, Astra and Meg are well-known.

Philippine, New Concept, Wei Ming, Brilliant Life, etc. Some of these brands implement chain economy.

Camp, it is not uncommon to open three or five stores in the same city. As for the small gym,

That's a dime a dozen, and some even rent houses in residential buildings.

It's open.

When consumers enter these fitness centers, they usually buy annual cards or at least season cards.

The annual card price of large clubs is generally between 1800 yuan -3000 yuan; Relatively small

It is cheaper. However, the price of season cards is generally not 1/4 of annual cards, but a little higher.

Son, this leaves room for salespeople to convince consumers that buying season cards is not cost-effective, which is better.

Buy an annual card.

Some clubs even sell cards for two, three or even five years. This kind of card

The price, if averaged every year, will of course be lower than the price of a one-year card. On the surface,

Listen, this seems like a good deal. However, who is more accurate, you will know when you look down.

Yes

The price war has begun

With the continuous opening of new fitness venues, the competition in the fitness market is becoming more and more fierce.

In addition to the competition between environment and sports, the price war has also begun.

Mo Lifeng International Building, located in the East Second Ring Road, is currently recruiting a large-scale fitness club.

Members. The price of this clubhouse is a bit scary: 61one year in 8 yuan and two years in 9 yuan.

18 yuan, three-year card 13 18 yuan, five-year card 17 18 yuan. Such a price was only available to residents before.

You can only see it in a small gym with no facilities in the community, and this one.

Club, it is said that the area is 4500 square meters, and there are such fashionable equipment and projects, but

However, their prices are only one-third or even one-fifth of those of similar enterprises. for

What can be so cheap? So cheap, many people will sign up; If the applicant

A lot. Can't you hold back? If consumers can't adapt, how will they be treated? face

The price list here, a series of questions flooded the reporter's mind, so the reporter took the customer's.

Identity, followed the clerk into the building.

The proposed gym is located on the 9th floor and 10 floor of the building, but it can still be used.

It's a rough wall, but the cement wall is marked with spinning room, high temperature yoga room and group.

Location of gymnastics room, physical fitness test room, etc. A few decoration renderings were hung in one place.

Here is a general picture of the future. The salesman said it would take about one or two renovations.

May, so their opening date is about the end of May and the beginning of June. The reason why they fell.

The price route is because the membership price of Xi 'an fitness market is generally high, which is not affordable for ordinary people.

Yes, but fitness is not only for the rich, but also for ordinary citizens, so play.

Put forward a price acceptable to everyone. Low price really has the advantage of low price. According to the salesperson,

Since the promotion for more than two months, they have recruited more than 3000 members. At present, they are still recruiting.

Raise money.

And those gyms with higher prices can recruit 300 to 500 members, which is quite enough.

Good performance.

The seller's wishful thinking

The gym is for people's fitness, and each member's activity space should be at least 4 square meters.

Then, an area of 4,500 square meters can only accommodate 1 1,000 people. Therefore,

What about extra people?

When the reporter raised this question, the salesman said categorically: There will definitely be no more.

People who come. Why not have a little more? The salesman immediately confided to the reporter.

One account: Even if the number of applicants reaches 1 1,000 or even 20,000, there will be no crowding.

Why? Because members who buy cards can't come to the gym every day, 30% to 40% people,

Come two or three times and you will never come again; 30% to 40% people only come occasionally.

Take a look; The remaining 20% to 30% may come often, but it is impossible to come every day and at the same time.

Suddenly, so, even if there are many people signing up, there is no need to worry about the problem of not being able to hold it. ...

A word from the salesman made the reporter suddenly realize! It turns out that the owner of the fitness club,

Are taking advantage of the weakness of consumers to make money! For fitness, many people need it, but they do.

Otherwise, you will do it. When you buy a card, you often get hot-headed. You can go several times after buying it.

It's hard to say. The operators of health clubs know this weakness of ordinary people, so they

Never allow you to buy a card at one time, but spare no effort to encourage you to buy an annual card, or

Those who buy cards for a long time. As for whether to buy a card or not, that's your own business.

Anyway, people earned the money they wanted to earn.

The reporter once asked some operators, if you don't come to practice, can you return your card halfway? get

The answer is: you can resell the card to others, but you can't return it.