Breakthrough 10 trillion
Da healthy future consumer market
China's big health market is an important part of the medical and health industry, including products and services related to maintaining, restoring and enhancing health. In 20 19, the market scale of big health industry in China reached 81310 billion yuan.
Great health refers to the overall, comprehensive and all-round care for life around people's food, clothing, housing, transportation, birth, illness and death. It pursues not only individual physical and mental health, but also psychological and spiritual health. The big health industry covers a wide range, theoretically including medicines, medical devices, Chinese herbal medicines, medical materials, health foods, health products, health devices and other health manufacturing industries, as well as health services such as medical services, health management, health care for the elderly, rehabilitation, scientific fitness, nutrition and health care, health testing, health consultation, health information, health insurance and health financing.
At present, there are five basic industrial groups in China: medicine industry, medical industry, health care for the elderly, health management service and health care products industry. Judging from the development of the five major industrial groups, at present, China's major health industries are mainly pharmaceutical industry and health care for the elderly, and their market size in 20 19 accounts for 50.04% and 33.04% respectively.
In 20 19, in the big health market segment, the market size of medical and health services was 4,543 billion yuan, accounting for more than 50% of the market; The scale of pharmaceutical retail market is 654.38+063.3 billion yuan, accounting for 20.06%.
02
The big health market is in full swing.
The release of "Healthy China 2030 Planning Outline" shows that "Healthy China has officially become a national strategy. According to the data of the National Bureau of Statistics, the latest data of aging in 20021census: the population aged 60 and over in China is 264.02 million, accounting for18.7%; According to "Blue Book of Big Health Industry: Report on the Development of Big Health Industry in China", in 2050, the number of elderly people aged 60 and above in China will reach 483 million, and the aging of China population is gradually deepening, and more people need professional medical talents and enterprises.
"Daily management of consumption: inspection, prevention and treatment have formed a daily health management chain. Among them, the medical examination package is the most popular among white-collar workers in Beijing, Guangzhou and Shenzhen, radiating middle-aged and elderly people; Young women's awareness of prevention is advanced, cervical cancer vaccine is hotly debated, and cross-border vaccination is normalized; A complete chain of oral and dental treatment has been formed for tooth cleaning and correction. Under the marketing propaganda that giving gifts is not as good as giving health, the service form of experience card package has been successfully hatched and radiated to middle-aged and elderly customers.
"Pursuit of perfection and perfect consumption: the acceptance of the medical beauty service market has increased rapidly. Hyaluronic acid, hair transplant/eyebrow tattoo and face-lifting plastic surgery account for 80% of the market. Among them, hyaluronic acid has become a well-deserved explosion product for beauty shaping. The annual turnover of single products has exceeded 50%, and the turnover accounts for more than 10% of beauty and plastic products and services. In addition to hyaluronic acid, there are hair transplant/eyebrow tattoo and face-lifting needle, and the total sales share of the three products exceeds 80%.
To sum up, the accelerated development of online big health consumption, the emergence of diversified health needs covering the workplace and family, the growth and rise of broader regional needs, and the emergence of diversified consumer groups all show the infinite vitality of big health consumption. The development of big healthy consumer goods has promoted the ecological evolution of regional consumer groups in an all-round way and promoted the richness of categories.
03
The shortage of millions of professional health professionals
This industry will become a professional blue ocean.
At present, only 6.8 people per 100 people in China have basic health literacy, accounting for less than 7%.
. Focusing on the current market scale, there is still a talent gap of more than ten trillion yuan from the target. With the rapid development of social economy, people have formed the understanding that health is wealth.
There is a huge gap between professional talents and market demand, which is and will be in short supply for a long time, which means that the future market of big health industry will expand by spurt and usher in a golden period of development.
04
Professional big health medical live broadcast talents
Will be the future "fragrant"
China has a population of more than 65.438+0.39 billion, with a huge sub-health group, a high prevalence rate of chronic diseases and a gradual rejuvenation. Modern people are more and more aware of nutrition and health, and pay more and more attention to the nutrition and health of themselves and their families. The society's urgent demand for health management professionals will fully help the development of health professionals.
At present, with the gradual humanization of national policies, experts predict that,
In the next 10 year, at least100000 health service talents will be tapped.
The number of people who need health management will exceed 2 million.
. Industrial development, talents first.
Health manager is a stepping stone to enter the big health market.
. Health and nutrition guidance can be provided in medical and health institutions, medical and health institutions, catering services and fitness centers. There is a great demand for occupational health managers and many employment opportunities.
Health manager is a high-end occupation, which integrates nutritionist, psychological counselor, physical examination doctor, preventive medicine doctor, health education expert and medical information manager.
. The doctor's practice certificate needs to be renewed when he leaves the hospital. Health managers use it all over the country and do not need annual inspection. Health manager is a professional engaged in monitoring, analyzing, evaluating, maintaining and promoting human or personal health, and the only recognized certificate of health industry and health industry.
05
Live broadcast of China Great Health Management
There are no unicorns for the time being
But the times are calling for such talents.
The health industry is recognized as a blue ocean market, which will reach a trillion-dollar scale in the future. Although the health live broadcast ushered in an outbreak opportunity.
Health management live broadcast has become a "dark horse" in the live broadcast room, which is already a verified proposition. This year, Tmall 6 18, health live broadcast broke out further. According to the data of Tmall Medical Museum, from May 24th to June 3rd, on average, more than 1500 talent anchors brought health care products every day, a year-on-year increase of three times. On average, there are more than 10 TOP 100 health specials every day, a five-fold year-on-year increase.
Covering the health needs of all ages, coupled with reliable anchors and platform promotion, healthy live broadcast has become a popular track that is highly anticipated.
In Japan, the ratio of health managers to ordinary people is 1: 300, while in China, only 65,438+10,000 health managers have obtained certificates.
With the increasing demand for health management talents, especially health management professional anchors, the emergence of a series of new national and industrial strategies and development paths, such as Health China 2030, Three Divisions * * * Management, and live broadcast outlets, also determines that the opportunity of "Empowering Health Managers+Health Management+Health Management Anchors" has arrived, which is also a trend. With the upgrading of consumption and the development of health awareness, paying attention to the growth of family health management market has attracted wide attention in the industry. The business model of diversified scenarios of health management anchor services has entered a stage of rapid development.
06
"Ten thousand health professional medical anchor.
training program
In order to better serve the big health industry and the general public and cultivate more big health management anchors in big health market segments,
People's Wisdom Education first launched the "Training Program for Medical Anchors of Health Major of the National People's Congress"
Focusing on the four key words of "empowerment, incubation, integration and content", we will build a professional anchor super accelerator with great health as the cohesive force with empowering health managers as the core, traffic matrix and joint venture incubation.
First, insist on creating digital "professional+big health management anchor" private domain traffic.
. Since its establishment, People's Wisdom Education has always insisted on creating its own private domain traffic, and at the same time empowered health industry partners to establish their own private domain traffic and have their own OMO vocational education, internship and employment, and talent recruitment service system for large health enterprises.
Second, insist on creating digital "continuous+professional and healthy content"
. It can be said that it is the online output of the content of the big health industry. Through professional health KOL and a large number of health manager anchor teams, it continues to output high-quality health content. Consumers can obtain high-quality health content that is beneficial to them, and form the business goal and user value of the health engineer maker platform.
Third, persist in promoting the opening of upstream and downstream, endogenous and exogenous business models of the health industry, spilling over and empowering data strategic capabilities.
We will continue to build a digital C2B closed-loop service system, and explore various market segments of the big health industry by training health managers' professional ability.
Fourth, insist on creating the traffic fission brought by the integration of health managers' IP+ circles.
Link multi-channels, multi-scenarios, medical and non-medical health traffic portals, and finally form a super traffic matrix by using multi-scenarios such as "medical health+non-medical health+food health+insurance health".
We sincerely invite all medical and non-medical institutions, employees and health practitioners who have obtained medical and nursing-related certificates. Our "Million Health Management Anchor Training Program" has been launched, and you are cordially invited to join us!
Customize the training of talents with different foundations and specialties: take the essential foundation of health talents such as big health professional knowledge, comprehensive medical quality, smart medical care and 5G medical knowledge as the starting point to consolidate the early foundation; In the medium term, according to the requirements of doctors, pharmacists, nurses, health administrators, nutritionists, psychological counselors and other different industries, students will be provided with examination training with certificates. In the later stage, we will systematically cultivate the necessary qualities of the anchor of big health management, such as: how to output content to attract users more? What if no one looks? People come and go in the live broadcast room, and more than a dozen people are on and off. Finally, the number of people in the live broadcast room came up, but I didn't know what to talk about. A live broadcast, how long will it take? What music should be played in the recording studio? How to arrange the background of the live broadcast room? What kind of mental state should fans show during live broadcast? How to retain and audit users? Do systematic training for practical work!
At the same time, on the existing basis, we will carry out strategic cooperation with more large health enterprises, provide accurate employment channels for more large health talents, and solve the problem of accurate employment of talents. Realize the closed loop of talent training and talent recruitment in the big health industry chain, and the joint development effect of talents in big health enterprises. March into the big health management anchor unicorn enterprise!
Zhong Min Zhihui will continue to exert its strength in the service ecosystem of big health enterprises, relying on rich industrial resources and cross-border resource integration capabilities to further enhance the comprehensive strength of enterprises, empower the development of big health industries and expand market influence. At the same time, actively form a closed-loop linkage with local institutions, build a big health industry Internet system, and move towards the industry unicorn!
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