Understanding of basketball culture.
The concept of culture is still a difficult problem in academic circles. According to incomplete statistics, among more than 200 kinds of ancient books in China, the word "culture" first appeared in Zhou Li about the change of astronomical observation time. This is about human nature. Into this world. "The concept of' culture' in the modern sense. Since the Renaissance, Kant, Schiller and Haig have all made rational reflections on culture from the fields of morality, aesthetics and philosophy. However, as for the truly clear definition of "culture", they all quoted the words of Edward and Taylor, British cultural anthropologists in the19th century. " "Culture" is a complex, which includes knowledge, beliefs, artistic ethics, laws and customs acquired from society. Sports is not only a social activity, but also a culture. Sports culture takes the body as the medium to process, organize and sort the physical activities that meet human needs, and forms cultural content with independent significance and value and recognized by the society, including sports cognition, sports emotion, sports value, sports thought, sports morality, sports system and sports material conditions. Basketball is not only a comprehensive activity game. It is not only a sport of modern competitive sports, but also a social and cultural form, which is called basketball culture. Basketball culture is a subculture of sports culture. Its real value lies in the continuous generation of various interesting stories in the process of development, which inspires and inspires people, makes them grow wisdom and receive education. Basketball culture is integrated into all-round comprehensive quality education with rich and colorful practical content, which develops people's wisdom, cultivates people's sentiment, and enables people to master various skills and abilities of body movement law and supporting law under different time and space conditions. Basketball culture, with its unique activity form, most vividly shows the graceful form and spiritual temperament of human body, and harmoniously reflects the innovation, perfection and pursuit of civilized life by human beings in modern society.
2. The influence of China traditional sports culture on basketball culture and sports development.
China's traditional culture is based on Confucianism, Taoism and Buddhism, and its traditional sports culture is based on health care, skills and performance, and advocates etiquette, generosity and peace.
China's traditional sports culture emphasizes the whole, ignores the individual, and emphasizes the obligation and responsibility. China basketball has always attached importance to overall cooperation and pursued overall strength, but neglected to cultivate athletes with certain characteristics and personalities. In particular, the traditional holistic thinking mode in China has affected the creativity of athletes to a certain extent, which is manifested in the lack of personality and characteristics and creativity in basketball. Western culture pays attention to analytical thinking, which leads to the emphasis on individuals and the individualism and liberal philosophy of western sports culture. China believes that basketball respects the overall cooperation and seeks harmony and unity. In training, it pays attention to the improvement of skills and tactics, despises quality training, and pays attention to overall cooperation in tactics. Individual players lack independent ability and the desire to improvise. Too rigid in the tactical routines arranged before the game, lacking the ability to cope with the situation and the ability of players to fight independently.
3. Market operation under the background of basketball culture
Basketball can become one of the favorite sports of people all over the world, not only because it has a wide range of popular groups (currently, FIBA has more than 1 8 O member countries, and about 500 million people all over the world participate in basketball. ) but also because it has a broad market prospect and foundation. Professional basketball is a special social phenomenon under the stimulation of commodity economy and the background of rapid improvement of competitive level. As early as 1898, a team in New Jersey, USA, pioneered the "paid basketball game". The real contribution of this basketball game is that it embodies the market value of basketball.
From the embryonic stage of competitive sports in the late19th century to the birth of NBA after World War II, the professional development of world competitive sports has entered a climax. As a representative of professional basketball, NBA has been developing and expanding for more than 50 years, and has become a "giant" of sports management with assets of more than 4 billion dollars by using market economy rules and scientific professional basketball management system. Under the influence and promotion of NBA, the professionalization and commercialization of basketball has become a worldwide development trend. It can be seen from the development of NBA that a high degree of commercialization and culture is the essential feature of professional basketball. From an economic point of view, professional basketball has great commercial value. In the 1940s, due to the development of American economy, people turned to the desire for spiritual life after their material life was satisfied. Some brokers found that basketball can bring endless business opportunities to the society, and professional basketball full of commercial flavor was born.
From the perspective of social culture, professional basketball is a unique culture that combines skill and appreciation. Professional basketball must be based on improving its own skills and ornamental value. It is a universal law for the development of professional basketball to take advantage of the commercial and cultural value of high-level basketball, participate in social commercial activities and social cultural activities, provide corresponding services for the society and obtain economic benefits at the same time.
As a social form, sports processes, organizes and sorts physical activities to meet people's needs. Therefore, it must conform to the market rules of business and entertainment, and then stimulate the development of basketball, improve its level and expand its living space through market operation. N B A in the United States has embarked on a market-oriented management road around competition, which can be said to be an eye-opener. It constantly explores all the benefits that basketball can bring. According to statistics, the audience watching N B A in the United States is not less than 20 million people every year. Ticket revenue only accounts for about 5% of its total income. N B A's 2 9 club owners not only make money by investing in basketball, but also advertise for their other products and sponsors, which promotes the development of various industries and creates immeasurable economic benefits.
4 the development trend of basketball in China
On May 27th, 2 005, the National Basketball Work Conference was held in Ningbo. During the meeting, Comrade Li, director of the Basketball Management Center of the State Sports General Administration, put forward a new basketball concept of four in one: competitive basketball, leisure basketball, rich basketball and cultural basketball. This is a new understanding of modern basketball.
4 1 Return to nature.
With the development of China's economy and the continuous improvement of people's income, we will soon enter the well-off society workers' association, which will bring more and more leisure time and mood to the people of China, and make sports turn from production to life, from groups to individuals, and from tools to toys. Tracing back to the source, basketball originated from games. It first appeared as a simple game, and later developed into a competitive sport with extensive influence. Because basketball originated from the game, it has never been separated from some basic characteristics of the game in the history of 100 years. Basketball, for example, is an entertaining activity, a competitive activity and an uncertain activity. Basketball originated from games and has always existed as a form of games. The game is to "study unfamiliar things and make them familiar: repeat familiar things regularly;" Make as many changes as possible in the process of repetition; Choose the most satisfying changes and combine them repeatedly. The above are all games for the sake of games, and the game itself is the purpose. " The value orientation of players obviously lies in the game process itself. Therefore, if basketball is regarded as a game, there is no need to pursue high difficulty. As long as we respect the basic principles of basketball, we don't have to be completely bound by international basketball rules. The characteristics of the game itself determine the diversity of its activity forms, contents and ways. As a sport, basketball doesn't need too many venues and equipment. The forms of sports are flexible and diverse, which can be used for individual activities or simple competitions. In the long-term sports practice, individual and group activities, 1 to 1, 3 to 3 "bullfighting", are the natural choices of the public according to their own needs. Of course, we can't rule out the possibility that new competitive sports can be separated from these game forms, just as beach volleyball is separated from volleyball and indoor football is separated from football. At present, the three-person basketball game presents a trend of unified rules and standardized organization. With the development of society and economy, healthy recreational activities are increasingly becoming people's daily needs. The entertainment of basketball will attract more fans to participate in it and enjoy the fun brought by basketball.
4.2 Scientific and reasonable basketball talent training and selection system
Paying attention to the cultivation of reserve talents is an important guarantee for the sustainable development of basketball. The reason why American basketball is enduring is that the United States has a complete training and selection system, from high school leagues, university leagues to many training camps. Players under the age of 2 O in the United States must pass the draft and finish high school. However, the young basketball players selected by China took a single path from the beginning to the cultivation. China players often give up their studies early. In N B A statistics, college graduation, N B A age and personal technical statistics in the regular season can't be found in C B A, which leads to the difference of players' quality and the lack of high-level reserve players in China. With the continuous evolution of basketball, only players with higher education can master the first-class basketball rules in strategy and tactics, improve their skills and prolong their basketball life. Narrow the gap between China and the top teams in the world.
4 3 Take the road of professional development
Professional basketball is a special social phenomenon under the stimulation of commodity economy and the background of rapid improvement of competitive level. From the embryonic form of American professional basketball in the early 20th century to its gradual perfection in the 1950s and 1980s, and then to the climax of internationalization in the 1990s and the evolution of the world professional basketball model, we can see that the development of professional basketball depends on the vast basketball market, and the development and prosperity of the basketball market closely depends on the coordinated development of professional basketball in terms of high commercialization and culture, and the exchange of values is completed through the market. One of the important reasons why American NBA is becoming more and more powerful is that it has established a set of management system and operation system in line with market economy in the form of commercial companies. The integration of commerce and basketball has opened up a broader market for basketball. The "Dream Team" 1992, composed of American professional basketball elites, made its debut at the Barcelona Olympic Games and was invincible. Their superb skills have greatly improved the ornamental value of basketball and brought great economic benefits. Looking back on the history of basketball development, it is the inevitable result of basketball development to move towards professionalism. At present, basketball professionalization has become the world development trend. In addition to the United States, professional basketball has become very popular in Italy, Spain, France, Germany, Puerto Rico, Argentina, Greece, South Korea, Japan, the Philippines and other countries. In recent years. The development trend of professional basketball has also appeared in Hongkong and Taiwan Province provinces in China, Egypt and South Africa in Africa.
Taking the road of industrialization is an objective need for the development of socialist market economy and an urgent need for the survival and development of high-level professional basketball itself. To take the road of professional development, we must constantly improve the management system of professional basketball, speed up the training of professional basketball management talents and improve the training mechanism of basketball reserve talents. Create favorable conditions for promoting the development of professional basketball in China.
5. Conclusion
Basketball culture, with its unique activity form, most vividly shows the superior beauty form and spiritual temperament of human body, and harmoniously reflects the innovation, perfection and pursuit of civilized life in modern society. The humanistic spirit contained in basketball reflects the concern of modern society for people's quality of life, survival value and self-realization and development. The promotion of basketball to human physical and mental health is a part of the material wealth and spiritual wealth it creates. The commercial value of basketball has been fully reflected. The cultural value of basketball lies in its smooth communication, which is a positive means to reflect the individual's own value and promotes the orderly survival and sustainable development of human beings.
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