Basically, clubs have these functions. See if I can help you. Catering and entertainment types: Japanese restaurant, Chinese restaurant, banquet hall, coffee shop, KTV recreation room in bar, chess room, reading room, beauty salon, sauna center, children's outdoor playground, children's recreation room, business center sports: swimming pool, rock climbing, basketball hall, tennis center, badminton court, dynamic fitness center, American billiards, squash room, etc. Others: personal collections of movie salons, flower shops, reading rooms and smoking sets shops; Development and suggestions of residential clubs: 1; Housing development and the emergence of clubs; With the development of housing industry in China, housing consumption has gone through a new stage of pursuing housing quality and environmental taste. People have gradually changed from the traditional consumption mode to the "cultural consumption information service" mode. Consumers buy not only houses, but also services and management. As a result, the construction center of the community has also changed from the original "simple spatial material environment" to a multi-functional modern community with equal emphasis on environmental and cultural connotations. Community clubs first appeared in Hong Kong and were also imported. 1995, Shenzhen used community clubs as sales points for the first time, and then it was introduced to the mainland from neighboring Shenzhen and Guangzhou. Nowadays, the name and concept of "clubhouse" are no longer unfamiliar. It has become a weather vane of modern life, a bright spot for developers to sell real estate to attract customers, and one of the important signs for buyers to judge whether a residential area is up to grade. In China's big cities, about 60% of residential quarters have clubs. 2. The development and disadvantages of Shanghai residential clubs. Community clubs in Shanghai were first seen in some villas and high-grade apartments, and then spread to middle and low-grade buildings and ordinary houses. But the biggest function of these community clubs is decoration, which is a pity. Clubhouse, as an attractive bargaining chip for developers in Shanghai real estate sales and operation, has become a hard indicator to consider the grade of real estate with its scale, function and luxury, and is valued by buyers. With the continuous improvement of the construction level of real estate, for a time, no matter whether it is a large real estate or a small community, the configuration and construction of clubs have mushroomed in a large area, with higher and higher grades and larger scale. However, the subsequent management situation and operating efficiency are not optimistic. ? One: inaccurate positioning, blindly seeking perfection. Many real estate developers in Shanghai imitate the clubhouse forms of some projects in Hong Kong and the West too much, so the planning and design of community clubs are not tailored according to the scale, quality, owner level and economic affordability of the projects themselves. The supporting facilities are large and complete, although beautiful and magnificent, but the utilization rate is low and the cost is high. High operating cost and heavy burden. There is no preliminary investigation and study on the surrounding environment of the clubhouse and the actual needs of consumers. This inaccurate positioning of the clubhouse is the direct cause of the general loss of the clubhouse. ? Second, the function configuration is similar and the function is single. According to relevant data, residents' demands for community functions are: reading room, gym, coffee shop, beauty salon, tennis court, chess room, Chinese and western restaurants, audio-visual room, billiards room, mini golf course and squash room. Among them, sports and fitness classes account for the majority. So most clubs are used for fitness, and all kinds of sports are set in a limited area. Community clubs have limited facilities and investment, which can not be compared with those independent and professional clubs in many aspects, resulting in customer diversion. ? Third, lack of professionalism. At present, residential clubs are mostly managed and operated by property companies. Property companies often manage residential properties, but lack the corresponding professional management ability for residential clubs. Club is a new term, and there are few professional managers. However, poor management and lack of professionals further bring difficulties to the maintenance of facilities, which leads to the long-term lack of normal and good maintenance of facilities and accelerates the wear and consumption of facilities. 3. Comparison of business models of residential clubs? Closed clubhouses are only open to project owners. At present, most clubs in high-grade residential areas adopt closed management, which not only ensures the quiet environment of residential areas, the personal safety and privacy of residents, but also improves the quality of property; This kind of clubhouse generally adopts the "membership system". According to different service items and different charging standards, members can be divided into several categories to form differentiated consumption. ? Semi-open clubs are open to both internal residents and the public, and different projects can be opened to different degrees. Due to the entry of the outside public, it has brought certain difficulties to the safety management of the community. Some clubs adopt the way of diversion management to ensure that foreign consumer groups do not pose a threat to the safety of community residents. At the same time, in terms of fees, preferential policies or membership systems are adopted for households. ? The open clubhouse is a completely socialized commercial facility. Developers adopt the form of attracting investment from the society, facing the community and facing the social management. Most low-priced projects adopt this model. The three business models have their own advantages. Community clubs in specific areas should be closed, so that owners can fully feel their sense of belonging and the satisfaction of enjoying special membership rights. Only internal operation and opening to closed owners can make it difficult for community clubs to maintain for a long time. Although the supporting community association is aimed at serving the owners, it can't be dragged into the embarrassing situation of making ends meet and barely maintain its original promise. How satisfied can a club without financial support provide? Getting out of the community is the business model that the club is trying at present. As far as its openness is concerned, the lower the external threshold and the more commercialized it is, the further the original intention of community clubs will deviate. But in terms of economic benefits, the latter two business models do make up for the purely internal embarrassment and helplessness.