The diaojiao building on the cliff in Hongyadong, Chongqing, the old Chongqing in memory, a case study _ Hongyadong, Chongqing, Hongyadong Folk District is a banquet living room in Jie Fangbei, a leisure resort for Chongqing people, a true portrayal of old Chongqing and the most beautiful city card in Chongqing. Project orientation: A comprehensive business district integrating Ba-Yu folk culture, catering and entertainment to meet the requirements of one-stop consumption. Case Study _ Hongyadong, Chongqing, Historical Evolution: Hongyadong has a history of more than 2,300 years, and it is the closed door of the seventeen gates of "nine opening and eight customs" in old Chongqing. It is also the earliest and most developed military fortress and trade port from ancient Pakistan to Ming and Qing dynasties, and it is the epitome of the rise and fall of Bayu culture. Case Analysis _ Chongqing, Changzhou, Jiang, Jia, Ling, Jiang, Project Overview: Through the later transformation, it has become a typical representative of Chongqing Bayu culture, a large-scale urban business travel project with culture as the engine and leisure business as the carrier. Hongyadong's cultural background: It is a Bayu culture with a long history. Hongyadong reflects the indomitable will of Chongqing people, is the witness of Chongqing's history and culture, and is the symbol of Chongqing's urban spirit. Hongyadong adopts the "hanging-foot building" form of Bayu traditional mountain residence, and integrates Bayu culture, dock culture and mountain residence architectural culture into the modern commercial category, forming a commercial consortium with leisure tourism as the leader, catering and entertainment as the main body and fashion business as the supplement. Basic information of the project: "Hongyadong Folk Customs Area" is located in Yuzhong District, Chongqing. It is one of the "eight popular projects" of Chongqing municipal government in 2005. It is a key landscape project in Chongqing and a 4A-level key tourism project. The total length of the project along the river is about 600 meters, and the total area of commercial buildings exceeds 60,000. Hongyadong in history (old appearance), case study _ Hongyadong, Chongqing, project planning: planning and construction of "Riverside Map at Qingming Festival", building and road construction in line with the step landform, so that the building complex can maintain the original characteristics of mountain city residents, and the bustling street is divided into three steps to reflect the good visual image of the building complex, such as "City Balcony" on Cangbai Road and Bayu Fengqing Street in Tiancheng Lane,-1f, 6544. 9- 10f, 1 1f,1f: city balcony 9- 10F: exotic food street 5-8F: Hongyadong Hotel 4F: Tianchengxiang food street 3F: Bai Ye Workshop Old Street 2F:. Case Study _ Hongyadong, Chongqing, Cultural Deduction: Hongyadong is a vein of Bayu culture and Chongqing urban humanities. Deduct the value connotation of Bayu culture from three aspects: architecture, landscape and format. Hongyadong takes the "Diaojiaolou" style, which has the most traditional architectural features of Bayu and Chongqing, as the main body, and adopts mountain architectural techniques such as layered platform building, hanging feet, overlapping and cliff-facing. The architecture is dominated by traditional folk houses in Bayu, such as green slate, small blue tiles, ancient doors and windows, etc. Most historical sites, such as Jiangyan Fort, Hongya Gate, Zhiyan Wharf, Ming City Wall, Monument of 1911, Hongya Cui Di, Jialing Zhao Xi, etc. , has been repaired and preserved; Hongyadong, supplemented by dock culture, fully demonstrated the unique essence of Chongqing dock culture with sculptures, reliefs and real dock environment. , bringing together large-scale folk culture exhibition centers such as Bayu Theatre and Guo Xuanchang Sculpture Exhibition Hall; Bayu famous snacks, local products street, antique shop, calligraphy and painting boutique collection, glass museum, melon museum, Chinese medicine workshop and other folk formats. , Landscape, Format, Case Study _ Chongqing Hongyadong, Cultural Deduction 1 Architecture: Diaojiao Building, Blue Slate, Stone Ladder, Small Blue Tile, Ancient Doors and Windows and Bayu Cultural Wall, Blue Slate, Blue Brick, Diaojiao Building, Bayu Cultural Wall, Bayu Cultural Column Wall, Ancient Doors and Windows, Case Study _ Chongqing Hongyadong, Cultural Case Study _ Chongqing Hongyadong, Chongqing Native products, Bayu Theater, Guo Xuanchang Sculpture Exhibition Hall, Bayu famous snacks and native products, case study _ Chongqing Hongyadong, industrial structure adjustment, commercial format change:-1-3F, and. And the proportion of leisure, catering and entertainment services on some floors is increasing. Case study _ Hongyadong, Jiabin Road, Jialing River and foreign traffic organizations: the connection between the project and Jiabin Road is not handled properly, and the outer ring road cannot be formed. -1F and 1F have poor positive images, so it is difficult to introduce people. , Cang, Bai, Lu, Jie Fangbei direction, Chaotianmen direction, Huanghuayuan direction, 5m height difference, case study _ Chongqing internal traffic route organization: the internal traffic route is not clear enough, the main pedestrian entrances and exits are not effectively connected with commerce, mainly vertical elevators, few escalators, and it is difficult for a large number of people to reach the lower floor, vertical elevators, vertical elevators, escalators and escalators. Operating conditions: At the beginning of business, 30% of the property shops in Hongyadong were sold at the price of10.5 million yuan/month, and 70% of the shops were operated by Little Swan Group or directed to attract investment, with the rent of 40- 1.80 yuan/month. After about 65,438+00 years of development, except for floors 9-65,438+00, the current rent has increased significantly. Rent-1F Rent: 60-70 yuan/month 1- 2F: Rent: 40-70 yuan/month 3F: Rent: 65- 100 yuan/month 4F: Rent: 80- 180 yuan/month 5-. Kloc-0/50 yuan/3F: rent 20 13, rent change, case study _ Chongqing Hongyadong,-1F, 1F, 3F, 4-5F, 6-8F, 9- 10F,/kloc. Hotel management is good, 2F, case study _ Hongyadong, Chongqing, management situation: Compared with the huge brand benefits created by Hongyadong, the economic benefits of Hongyadong have not reached the ideal effect. Now the upper and lower floors are uneven, with the snack street on the fourth floor as the dividing line, and people come and go on the upper floor, and the business of catering hotels is booming; The lower floors are deserted, especially the first floor, and some pavements have been empty for three years. President of Little Swan Group: He Yongzhi, a business card and commercial real estate in Hongyadong and Chongqing, completed in 2006. On the opening day of the street, no fewer than 65,438+10,000 people packed it, causing a sensation. Developers have no experience in commercial real estate development, team building and investment promotion, and there are some problems in planning and layout, which are the main reasons for the present situation: case analysis _ summary of Hongyadong, Chongqing, highlights of the project: grasping the essence of Bayu culture, forming a unique landscape of Bayu culture, becoming a typical representative of Bayu culture and becoming a must-see place for Chongqing urban cultural tourism. Insufficient projects: inaccurate business positioning, poor business planning and layout, and insufficient business value mining; In design, the relationship between Guest Road and the project was not properly handled, resulting in the poor image of the project-1F-2F, which was not supported by a large head office, resulting in the inability of businesses to operate. It has created great cultural brand benefits, but its commercial value has not been deeply explored.

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