1. xiaohongshu, which calls itself an "overseas shopping artifact", consists of self-operated cross-border e-commerce, third-party brand authorization/direct sales, and UGC (user-created content) word-of-mouth sharing community. Unlike the traditional e-commerce platform, which advertises everywhere, its user increment relies entirely on platform users to "write notes" and share shopping experience and product experience. Other UGC content is slowly and naturally promoted.
Little Red Book started in the community? . At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Books, touching all aspects of consumer experience and lifestyle.
On the platform of Little Red Book, there are more and more notes about spiritual and cultural consumption, such as fitness, travel, reading, music, film and television, art and performance. The audience has reason to believe that at the external level, in addition to teamLab, Xiaohongshu will have the opportunity to cooperate with more spiritual IP in the future.
2. Netease Koala is a comprehensive e-commerce company mainly engaged in cross-border business under Netease. It was publicly tested on 20 15 1.9, and its sales categories cover maternal and child, beauty, home life, nutrition and health care, global food, clothing bags and digital home appliances.
Netease koala focuses on the concept of self-operated direct mining, which can directly purchase global overseas goods. In the United States, German, Italian, Japanese, Korean, Australian, China, Hongkong, China and Taiwan Province Province, China, we have branches or offices, which go deep into the origin of products to directly collect high-quality goods suitable for China market, eliminate fakes from the source, omit many intermediate links while ensuring the quality of goods, and deliver them directly to China from the origin.