After years of development, the old business philosophy and traditional management model can no longer adapt to the rapidly changing social environment, and the beauty industry is bound to face a profound change. Facing the higher demands of consumers, beauty salons must update their management mode. How to implement it? Let's have a look!
1. Strong chain operation mode
At present, China's beauty market is still in an irregular and immature stage of development, with lack of industry management and disorderly competition. The operation of beauty salons has not yet formed a scale, and the quality of employees is uneven. The combination of many factors makes it difficult for the whole industry to reach a certain height in society, to expand sustainable operation and scale operation, and to win the popularity of brands. Therefore, it is imperative to promote and implement the concept of chain operation, provide high-quality products and services, and establish a good reputation and brand effect in the beauty industry. Chain operation will be the mainstream of future development, and this model has tenacious vitality and rapid expansion. Large brand franchisees are superior to small beauty salons in terms of scale, organization, financial resources and personnel, and often strengthen their competitive strength with strong advertising, which makes small beauty salons difficult to cope with.
2. Implement integrated services
The fast-paced lifestyle of modern urbanites makes holidays or naps more precious. As a service industry, the beauty industry must provide integrated services if it wants to gain advantages in the fierce market competition. To implement integrated service, we must first integrate various service facilities, so that customers can meet all kinds of needs at one time, which is convenient and time-saving, and meet the efficient and fast consumption needs of modern people. Future beauty salons should provide beauty, hairdressing, fitness, image design, entertainment, shopping, catering, psychological counseling and other services. Such a beauty salon, with all-round management and service strategies, will surely stand out in the highly competitive beauty market.
3. "Beautiful Project" marketing
In the new economic era, the boundaries of various industries began to blur. In order to maximize the beauty industry, we must extend the concept of beauty, introduce the concept of "holistic beauty" and create a series of services of "beauty project". This marketing model extends "beauty" to the beauty of the whole body, including beauty of appearance and figure (beautiful legs, buttocks, breasts, etc.) and other beauty projects. ), the beauty of color, the beauty of clothing, the beauty of hairstyle, the beauty of behavior, and the beauty projects it brings.
4. Computerization of beauty salon management.
Computers play a very important role in beauty salons. In addition to basic resource management (such as customer basic information, hairdressing times, employee basic information, etc. ), customer reservation registration, customer information tracking, purchase payment processing, employee salary calculation, commodity sales, etc. can be processed and managed by computer. Computerized operation of beauty salons is faster and more accurate than manual operation, and it can also find loopholes in management, reduce business risks and enhance the overall image of beauty salons. When beauticians diagnose customers' skin types and choose maintenance types, they will be very handy if they have the help of computers, which will also make customers trust their professional knowledge more.
Step 5 introduce psychological beauty
In addition to providing beauty services, beauty salons should also provide psychological counseling to customers, but many beauty salons ignore this point. Imagine: when customers are troubled by problem skin, they will be upset inside. Therefore, when she goes to the beauty salon for skin care, she will have great expectations for the nursing effect, and may also have doubts about whether the beautician can solve her troubles. At this time, if the beautician can talk to the customer in time, listen to her complaints, and lose no time to instill the correct beauty concept in her, so that she can rebuild her confidence and accept the care of the beautician with confidence.
6. The beauty of life and the beauty of medicine are more closely combined.
Many people regard beauty as a very common thing and seldom associate it with medicine. In fact, the production of cosmetics contains medical ingredients. The combination of beautician's beauty technology and doctor's treatment method can effectively solve the skin problems that have been bothering customers for a long time.
7. Male beauty has become a common practice.
Influenced by traditional ideas, beauty is considered a woman's business. Not many men can get rid of the traditional baggage and receive beauty treatment. In fact, because men have exuberant sebum secretion, and most people don't have correct cleaning and maintenance methods, men's demand for skin care is actually quite large, and the prospect of male skin care is very bright.
8. Store-style operation
The concept of beauty has now produced a rich extension, and projects such as body-building and manicure have followed one after another, and various supporting facilities have emerged one after another, creating a market and space for all kinds of beauty service specialty stores. It is not surprising that the body center and nail salon are separated from facial care. Similarly, customer segmentation can not be ignored. There are also beauty products specially designed for men and the elderly in the market, and the appearance of beauty shops for men and the elderly is just around the corner.
Extension and continuation
The management skills of beauty salons are worth seeing!
More and more investors choose to open beauty salons, but it is not as simple as expected to run them well. The business of many beauty salons is bleak and deserted, which makes the beauty salon owners have a headache.
So what kind of management mode can make the business of beauty salons fire up?
First, accurately grasp the customer needs, the principle of service first.
Beauty salons must adhere to the principle of service first in their operation.
From the moment the customer walks into the beauty salon, let her experience the VIP reception, enjoy the warmth and comfort of being at home, and let her fall in love with the service of the beauty salon.
Secondly, on the basis of good service, we must also ensure the quality of products. Good products are the guarantee of good results.
In addition, as a beauty salon operator, we must learn to plan ahead, make customers feel fresh, and firmly grasp the consumer psychology of customers. Only when customers have demand can beauty salons achieve performance. Beauty salons will only operate for a long time if they meet the needs of customers and retain customers.
Second, the comprehensive management ability of operators.
Beauty salon managers should have comprehensive qualities in many aspects and be independent.
1. Operators should be good at self-adjustment, and once they realize the shortage, they should adjust it in time.
2. Give others the opportunity to correct their mistakes and take the initiative to help their subordinates grow.
3. Find and solve problems in practice. For example, whether the business plan of beauty salons is reasonable and whether the implementation plan is correct can only be tested in practice to see whether it is suitable for the development of beauty salons.
4. Properly handle the relationship with employees, do a good job of emotional adjustment and encouragement of employees, so that employees can always maintain high emotions and abundant energy.
5. Do a good job in cultivating employees' skills and comprehensive quality. Only high-quality employees can occupy a place in the highly competitive market.
Third, improve the communication skills of beauticians.
When the decoration, publicity and technology of beauty salons are in place, the communication ability of beauticians is particularly important.
For example, some beauticians may have the best skills, but they don't know how to communicate with customers, and they can't provide targeted solutions to customers, which will also lead to the loss of customers.
It can be seen that whether beauticians can understand the real needs of customers or not, their communication skills play a key role.
In short, if you want to run a beauty salon well, you must find the correct positioning of the beauty salon and find a business model that suits you. Only in this way can you attract customers to enjoy the service and make the store profitable and operate for a long time.
;