Constructing a sports public service management system with multi-subjects participating in cooperation and encouraging government departments to buy diversified products provided by social organizations can not only reduce the financial investment of governments at all levels in sports public services, but also meet the people's demand for diversified sports public services.
In the new period, with the change of the main social contradictions in our country, people's demand for sports has also changed. Insufficient capital investment leads to unbalanced and insufficient development quality of sports public services, and people's beautiful demand for sports cannot be fully met. Only by changing ideas, broadening investment channels and increasing investment in capital and talents can sports public services gradually move towards the fast lane of high-quality development, and form a diversified financial investment channel with government special funds as the main part, social capital investment as the supplement, and donations from non-profit organizations as the supplement.
Therefore, governments at all levels should adhere to the service tenet of "people-centered", change the proportion of public financial input according to the changes of people's demand level and the differences of economic development level in different regions, and realize accurate and differentiated supply. Encourage social capital and enterprises to invest in sports public services, and promote social capital to invest in sports public services through government policy support and corporate tax reduction and exemption.
The planning outline of Healthy China 2030 points out that it is necessary to diversify sports suppliers, optimize the market environment and encourage social forces to participate. Therefore, first of all, the government should play a leading and coordinating role. By simplifying administration and decentralizing responsibilities, the public affairs that should not be managed by the government should be handed over to the market and social organizations to solve, and the single supply model of the government should be changed.
Secondly, the government should formulate policies to encourage and guide the market to establish cooperative relations with sports social groups through macro-control. Sports social organizations provide diversified sports services to meet people's needs, and the government provides financial support to these social organizations by purchasing public service products, which not only reduces the capital investment of the government as the main supplier, but also achieves a win-win goal.
Finally, by improving policies and regulations, strengthening standardized supervision, and clarifying the independent and equal status of each subject, the market and social organizations can develop healthily and build a long-term stable, mutually supportive and cooperative sports public service supply model.
The imbalance of the spatial structure of sports public service in China is directly caused by the difference of regional economic development and the imbalance of funds input caused by the dual structure of urban and rural areas. In the new era, sports public service should pay more attention to fairness and justice, and take care of sports needs between different regions and urban and rural areas. First of all, the central government and local governments at all levels should focus on increasing the financial input of sports public services, increasing the total supply, gradually narrowing the gap between urban and rural areas and regions, improving the per capita service quality and meeting the basic public sports needs.
Secondly, the government should use macro-control means to tilt policy and financial funds to rural areas, especially underdeveloped areas in the central and western regions, actively promote multifunctional, seasonal, detachable, movable and recyclable fitness facilities according to the actual situation in rural areas, and at the same time give certain policy support and financial subsidies to sports social organizations to guide social capital to tilt from developed areas in the east to rural areas and the central and western regions.
Finally, the government, schools, enterprises, institutions and social organizations are encouraged to establish cooperative relations, rationally integrate and optimize local sports resources, and promote the coordinated development of regional sports public services.
At present, the application of Internet, big data and artificial intelligence technology has constantly changed the original service model and gradually become a "booster" for a new round of reform and development. The application of big data technology provides technical support for the accurate supply of sports public services in China. In order to effectively promote the high-quality development of sports public services and let all the people really participate in sports, we should adhere to the people-oriented, reform and innovation, establish a platform for mass sports services, and then promote the transformation and upgrading of sports public services in China.