First, the star's own traffic

Although Liu Hong can't compare with many top traffic, he used to be a very popular singer. In the live broadcast room, he took his wife to exercise with everyone. The whole process is not only serious, but also very patient. Especially his wife, can be said to be the highlight of his live broadcast room. When netizens saw his wife panting, they all said that they saw themselves exercising.

In addition, his studio is basically composed of Jay Chou's songs, especially Liu Hong's fitness version of Compendium of Materia Medica, which has been brainwashed by netizens.

Second, the epidemic background

People's outdoor activities have generally decreased, and the frequency of using online media and short video platforms has increased. In addition, now is the era of national fitness, and people's general awareness of fitness has improved. As a result, a new format of "short video plus fitness" and "live broadcast plus fitness" has been formed. Liu _ Hong seized this wave of business opportunities.

Third, it shows that patience is in place

Although Liu Hong is a singer, he is also a professional fitness instructor. During the live broadcast, he will carefully introduce and explain every movement, how to better perceive and jurisprudence, and remind everyone to protect some fragile places and parts during the exercise. I feel that I have found a one-on-one tutor and saved a lot of money. No wonder everyone likes to watch his live broadcast.

Fourth, a mature marketing model.

Recently, there was a saying on the Internet that "Li Jiaqi and liuhong, one for Qian Laodong, the other for health" was ridiculed by everyone as a "killing for money" group. Although it's just a joke, it's not uncommon to see the news that you jumped into the hospital because of liuhong's aerobics recently. Recently, you have seen a lot of news such as "liuhong boys and girls go to the hospital" and "experts advise you to be careful when dancing liuhong aerobics".

Fifth, the power of the platform.

At the end of 20021,Liu _ Hong signed a contract with Carefree Media, an online celebrity company, which once won the fame of elder sister and other online celebrities. The company has more than 50 million fans' head account "Big Wolf Dog Couple" in Tik Tok, mainly taking the route of couples bringing goods. At first, liuhong wanted to take this route, but the effect was not ideal. Later, I changed to the fitness route, but it had a soaring effect.