1. Take two shoelaces of different colors, each of which is slightly shorter than the original shoelaces.

2. Thread a shoelace (blue in the legend) directly from the bottom and out from the bottom of the shoe hole.

3. After crossing, skip a row of shoe holes and pass through the third row of shoe holes from bottom to top.

4. Continue to cross and wear two rows at the same time until the shoe hole in the second row is on the top or on the top.

5. Wear the second shoelace (yellow in the legend) from the second row at the bottom, and repeat the steps from the second step to the fourth step until the second shoelace passes through the remaining shoe hole.

2, rope ladder method:

1. Insert the toe cap from the bottom (gray part) through the two holes at the bottom.

2. Both ends of shoelaces are aligned upwards and pass through the second row of shoe holes.

3. Before threading the shoelaces upward into the next row of holes, cross the shoelaces and vertically thread them from the bottom of the shoelaces on the other side.

4. In the top hole, the two shoelaces cross again, pass under the vertical part, and then fasten.

Extended data

In 1980s, Nike products began to enter the homes of ordinary people (especially teenagers) from track and field and gyms. Nike must try its best to expand the appeal of Nike advertising without losing the traditional market of formal sports. For this reason, just like Levi's brand (founded by Levi's, the inventor of jeans, the leading brand of jeans), Nike must become an integral part of youth culture and a status symbol. Nike is fighting in two completely different markets. The problem it faces is how to achieve balance and consistency in adapting to public awareness and promoting sports achievements. Nike has begun to rethink its advertising strategy.

1986, an advertisement promoting Nike inflatable insoles is a real breakthrough. In the advertisement, Nike adopted a brand-new concept, which was not the usual way to publicize the technical performance and advantages of products blindly, but the famous song Revolution played by The Beatles, a famous representative and symbol of hippies. In the new rhythm and melody of rebellion, a group of Americans wearing Nike products are exercising crazily ... This advertisement just caters to the situation just now. Nike has always used magazines as the main advertising media to convey product information to competitors, but since then, TV advertisements have become the main "spokespersons" of Nike, which makes Nike advertisements more adaptable to the new development of its product market.

Nike's first breakthrough in expanding the market is the youth market. Consumers in this market have some common characteristics: they love sports, respect heroes, have a strong sense of idolatry, want to be valued, have active thinking, have rich imagination and are full of dreams. In view of this feature of young consumers, Nike has successively signed contracts with some famous and popular sports stars, such as Cristiano Ronaldo, Drogba, Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho and Aguero. And shot many imaginative advertisements, such as the 20 10 South Africa World Cup promo "Kicking Legend" premiered in the Champions League final on May 22nd.

reference data

Baidu Baike Nike shoes