The selling point of Taobao products is that in an almost homogeneous market, products can highlight their unique characteristics. This is very important, because only by enriching the characteristics of your own products and successfully promoting them can you stand out from many products. For example, the same kind of goods, some with unique design, good fabrics and fine workmanship, are all selling points, which can attract customers to pay for them.

In addition, the selling point is also one of the main reasons why consumers choose to buy a commodity. At the same price and under the same conditions, consumers will naturally choose products that have more selling points and make them feel satisfied. If Taobao merchants can accurately find the selling points of products and strengthen publicity, then their market value in the eyes of customers will increase, and it is easier to improve sales and loyalty. Merchants can tap selling points from the perspectives of product category, function, raw materials, technology, quality and after-sales service.

In short, a successful Taobao product needs not only good product quality, but also high-value selling points to make consumers want to buy it. Only by digging out the selling points of products and presenting them more accurately and better can we be in an invincible position in the fierce competition and gain more customers and benefits.