First, how to make use of posters and banners in schools, and send cards to school teachers and students' union presidents to take the lead.
Second, for the peak hours after class, students can stagger and introduce daytime cards and weekend cards for diversion.
1. For college students to start a business, I think you should choose a company and practice for a period of time, because theory is not equal to practice. When you have the ability, the main thing you will do is to compete. Competition is the main thing. This is a problem that every enterprise must fully consider before considering the business scope or opening. It is necessary to comprehensively consider what kind of competition the company will encounter after opening. If this problem is not mature, it is better to postpone the opening or even not open it. ......
Be good at finding the gap between big companies. ......
Be good at discovering the weaknesses of peers. ......
Find the right competitors ......
Relatively competitive commodity ......
Flexible use of competitive methods ......
Market differentiation is mainly a manifestation of competition, which requires an enterprise to have its own scientific research work and constantly update its own products, thus reducing the competition of peer products.
Talking about the social marketing concept of enterprises, this question is too general.
4 1 Conception of marketing environment
2 Classification and content of marketing environment
3 the characteristics of the marketing environment
4 marketing environment method
5 Micro marketing environment
6 Macro marketing environment
After a product enters the market, its sales and profit will change at any time, showing a process from less to more, from more to less, just like human life, from birth, growth to maturity, and finally to decline. This is the product life cycle phenomenon. The so-called product life cycle refers to the market life cycle process that products go through from entering the market to finally exiting the market. Only after research and development, trial sale and then entering the market can its market life cycle begin.
From the perspective of management decision-making, various factors (variables) that affect enterprise marketing activities can be divided into two categories: one is uncontrollable factors of enterprises, that is, the market that marketers themselves cannot control; Such as the marketing environment; Second, controllable factors, namely products, trademarks, brands, prices, advertisements, channels, etc. Marketers can control themselves. We should actively seize the opportunity and put forward controllable marketing strategies to investors according to the 4P theory.
When we write a business plan, the main marketing strategy should include the following:
(1) The product pays attention to the function of development, requires the product to have a unique selling point, and puts the functional appeal of the product in the first place.
(2) Price, according to different market positioning, make different price strategies. The pricing of products is based on the brand strategy of enterprises and pays attention to the gold content of brands.
(3) channels, enterprises do not directly face consumers, but pay attention to the cultivation of dealers and the establishment of sales networks. The contact between enterprises and consumers is carried out through dealers.
(4) Promotion, including brand promotion (advertising), public relations and sales promotion.