Current location - Health Preservation Learning Network - Fitness coach - I want to open a women's gym. Is there any suggestion from the Great God for me to invest in marketing planning?
I want to open a women's gym. Is there any suggestion from the Great God for me to invest in marketing planning?
This question covers a wide range and I don't know where to answer it. Let me explain my thoughts unilaterally!

1, positioning, first of all, your positioning is relatively clear and there is a certain market. You can do some special courses for women, such as curriculum development, body-building courses, temperament image, postpartum recovery and so on. If you have some teacher resources in this field, you can still start. The upcoming double 1 1 also proves that women's money is still relatively easy to earn, but you have to subdivide the group!

2, investment is definitely indispensable, since women who can do these things have at least a few spare money. Then your venue must have some quality, be well decorated, buy corresponding equipment and design courses. The course cannot be completed at one time. I suggest you start with small classes, feature several specific courses, do well and do your best. Keeping the first wave of customers by word of mouth is not only to introduce you, but also to become a loyal fan in your store. This is very difficult, and it tests your service awareness and level.

3, this part of the requirements for your physical appearance is the time when your career really begins. As long as you are satisfied, you can partner with them to open this similar gym because they think it is worth it. Set up a chain organization and give you a course guidance plan. Based on institutions, develop high-quality courses, good beauty and fitness products and incidental sales. Don't push the card, it's already bad in the street. You can still be a member if you trust it in the future, but it's not the main means of financing. Your financing method is the top group of quality customers. Your first wave of expenses is a store's customer maintenance for nearly a year, as long as it is maintenance, fitness combined with some beauty and body maintenance projects. No problem at all, provided that you have enough funds to survive this period without the manpower and housing marketing costs of loyal customers. And the core team members of the mid-term operation and maintenance project. These two items are the most important in this project. As for marketing, it is not difficult. Advertising, beauty cooperation, telemarketing, network promotion, self-media promotion. There is nothing wrong with getting up and looking for a professional to check every link.