The most troublesome thing in marketing soft text is the writing of creative copy. At present, there are many soft texts popularized by 6 18. In order to attract people's attention, everyone has made great efforts in the creativity of soft articles, but it is not easy to write a truly creative soft article.

First of all, in attracting readers' attention, writing creative copy is the same as ordinary copy. The difference is that creative copy requires more content than ordinary copy, and creativity must be novel and outstanding, so that readers can grasp it at a glance and have interest in reading. However, it should be noted that creativity does not necessarily represent literary talent. Ordinary readers are often not interested in flowery rhetoric, and plain and in-depth language is more acceptable to readers.

Secondly, in terms of content planning, if you want readers to read your soft articles, first of all, your content must be attractive. You must know which groups your content is aimed at, what their needs are, and what it can relate to your products. In language organization, you should try to be close to their tone and stimulate their reading interest.