1990-1992 initial stage 1989 Mr. Li Ning began to prepare Li Ning's design scheme, and in April of the same year, he officially registered the "Li Ning brand" trademark. 1May, 990, Li Ning Company started in Sanshui, Guangdong Province, and engaged in the production and operation of "Li Ning brand" sportswear. On August 1990, "Li Ning" sportswear was selected as the designated costume for the torch relay of the 1 1 Asian Games, the costume for the China national team to participate in the Asian Games, and the costume designated by Chinese and foreign journalists. With the torch relay of the Asian Games, "Li Ning Brand" spread all over the country. 199 1 year, Li Ning Company began to fully operate Li Ning brand sportswear and sports shoes. 1992 Li Ning brand equipment was selected as the winning clothes and shoes designated by the China delegation in the 25th Barcelona Olympic Games, ending the history of China athletes using foreign sporting goods in the Olympic Games. 1993-1995 high-speed development stage 1993 Li Ning Company moved to Beijing. 1993 Li Ning Company took the lead in establishing a franchise marketing system in China. From 65438 to 0995, Li Ning Company participated in Tianjin "China Sporting Goods Expo", and the order volume accounted for half of the total turnover, making it a leader in the sporting goods industry in China. 1996-1998 business adjustment stage 1996 Li Ning sponsored the China sports delegation to participate in the 26th Atlanta Olympic Games. 1997 Li Ning Company established Li Ning Gymnastics School in Foshan, which is the first gymnastics training institution invested by enterprises. 1997 Li Ning Company has established its own distribution network throughout the country. Beijing Li Ning Sporting Goods Co., Ltd. was founded 1998. 1In March, 998, Li Ning Company took the lead in setting up the first design and research center for sportswear and footwear in China. 1In April, 1998, Li Ning Company cooperated with DuPont Company of the United States (now Invista Company) to launch CoolmaxR fabric. 1In August, 1998, China suffered a once-in-a-century flood disaster, and Li Ning Company gave 6 million RMB to Jiangxi, Anhui, Hunan, Hubei and Northeast China. 1999 -200 1 secondary development stage 1999, Li Ning Company cooperated with SAP Company to launch AFS clothing and footwear solutions, becoming the first sporting goods enterprise in China to implement ERP. In June 2000, Li Ning Company successfully sponsored the French Gymnastics Association, and Li Ning brand products became "the only competition and award-winning equipment of the French gymnastics team". In 2000, Li Ning sponsored the China sports delegation to participate in the 27th Sydney Olympic Games, and the "walk-on" and "butterfly shoes" were rated as "the best prize-winning equipment" by journalists from all over the world. 200 1, Li Ning signed a contract with famous Italian and French designers, and the product design embarked on the road of specialization and internationalization. In July, 200012000, the China diving team went to the World Diving Championships in "Li Ning" diving suit, which was the first time that the China national diving team participated in a major international competition in China diving suit. 200 1 1 Li Ning's first overseas brand image store opened in Santander, Spain. 200165438+February, Mr. Li Ning became "Chinese Bone Marrow Bank" and "Ambassador of Love". In 200 1 year, the turnover of Li Ning Company reached about 734 million yuan. In 2002-2003, Li Ning Company established a brand new positioning: Li Ning, anything is possible. In 2002, Li Ning established cooperation with DuPont (now Invista), and lycra fabric was widely used in Li Ning brand clothing. In September, 2002, Li Ning Company provided the Spanish women's basketball team with the one-piece competition clothes for the14th World Women's Basketball Championship. At the end of 2002, Li Ning Company established its own mission, vision, values and business development strategy. In 2002, the turnover of Li Ning Company reached about 958 million yuan. In February, 2003, Li Ning Company signed a contract with "Footballer of the Year" Li Tie, and both sides devoted themselves to the development of professional football products, which indicated that Li Ning Company was marching towards the field of professional football. In August 2003, the third generation "Li Ning" image shop was launched nationwide. In June 2003, 165438+ 10, the "five-a-side system of Li Ning Cup National College Football League" was officially launched in Beijing, Tianjin, Shanghai and other 13 provinces and cities, and carnival activities were also launched nationwide. In June, 2003, 165438+ 10, the E-POS project was officially launched, which indicated that Li Ning Company began to fully launch the channel management information system. Ning Company signed a contract with China National U 18 Men's Basketball Team to train talents for China Men's Basketball Team in 2008 Olympic Games, and Li Ning Company also began to enter the basketball professional field. From June 5 to February 2003, Li Ning Company cooperated with Tsinghua University School of Economics and Management and Business School of Sydney University of Technology to jointly set up the first Sino-foreign cooperative sports management master program, so as to cultivate excellent sports management talents for the 2008 Beijing Olympic Games. From June 5th to February, 2003, Li Ning Company donated materials with the value of10 million yuan to the earthquake and flood areas such as Inner Mongolia, Jiangxi, Shaanxi, Yunnan, Guangxi and Hunan. In 2003, the turnover of Li Ning Company reached about 654.38+27.6 million yuan. From 2004 to now, in the stage of career development, in February 2004, the first Li Ning brand professional football shoes "TIE" Q? The dental basketball association signed a contract with the Spanish men's and women's basketball teams until 2008. On June 28th, 2004, Li Ning Co., Ltd. was successfully listed on the main board of Hong Kong Stock Exchange (stock number: 233 1), which was the first mainland sporting goods company to be listed in Hong Kong. In August, 2004, Li Ning Company sponsored the China Olympic delegation for the fourth time, and the "splendid china" winning suit and "Aurora" winning shoes complemented each other in Athens. In August, 2004, Li Ning Company cooperated with Dr. Ned Frederick of Exeter R&D Company in the United States to develop the core technology of Li Ning sports shoes. In September 2004, the first Li Ning brand professional basketball shoes Freejumper came out, marking Li Ning's entry into professional basketball products. In September 2004, the strategic project of Li Ning Co., Ltd. was completed. June 2004 5438+ 10 month, with r&; D design office cooperated to design Li Ning sports shoes. From June 5438 to 10, 2004, Li Ning Company Dachao signed a four-year strategic cooperation agreement with China University Basketball Super League (referred to as Dachao League), becoming the only designated sports equipment sponsor of Dachao League. In June 2004, 165438+ 10, the Hong Kong design and development center "Li Ning Sports Technology Development (Hong Kong) Co., Ltd." was established, focusing on designing Li Ning brand clothing products. June 5438 +2005 10, Li Ning Company signed a contract with NBA and became the official market partner of NBA. In April 2005, Li Ning Company cooperated with Netease Company to create a brand-new "Li Ning-Netease Sports Channel". In April 2005, Li Ning Company reached a strategic cooperation with Swarovski Company, the world's largest cut crystal manufacturer.