With the expansion of South Korea's trade deficit with Japan, the proportion of South Korea in Japan's trade surplus has gradually increased. In other words, there will be a large trade deficit within one year. In fact, the word trade deficit is very simple. I sold you less than I bought from you. That means I lost money, so this is called a trade deficit.

South Korea and Japan have already had a trade deficit, which shows that South Korea not only buys Japanese things, but also buys a lot, otherwise there will be no trade deficit. The reason why some Koreans don't buy Japanese things is not caused by patriotism. And they feel that their own things are relatively more cost-effective than the Japanese.

Characteristics of consumption behavior of Korean consumers

1. Pay attention to brand and quality: In Korea, brand and quality are important factors for consumers to choose goods. Consumers will choose different brands of goods according to their own needs and budgets, but they will never choose inferior products.

2. Preference for offline shopping: Although online shopping is also very popular in Korea, many Korean consumers prefer to buy goods through offline stores. This is mainly because they are more willing to feel the service of the merchants and the actual quality of the goods during the shopping process.

3, advocating beauty and health: Koreans pay great attention to appearance and health, so they are more inclined to buy beauty and health-related goods when spending. For example, Korean women will buy beauty products such as skin care products and cosmetics, while men will buy health care products such as fitness equipment and nutrition products.

4. Love fashion trends: Korea is one of the important cradles of global fashion trends, so Korean consumers are very sensitive to fashion trends. They will choose products that conform to the fashion trend and share their fashion clothes on social media.