The epidemic in Europe has lasted for more than a year, and people's demand for daily necessities has risen rapidly. With the change of global epidemic situation and the adjustment of national policies, people's demand for various products is constantly changing.
During the one-year blockade, what products did their sales skyrocket and plummet? Let's take a look at the statistical results of the British PriceSpy website.
PriceSpy。 The website conducted a survey on the shopping habits of British people in the past year. According to the survey, the average price increase faced by British shoppers is 2 1. The demand for goods in some industries (such as wedding-related goods) has dropped to zero, while the demand in other industries (gardening, home furnishing, games) is great. Due to the shortage of stocks, prices naturally rose.
0 1, skyrocketing products Since the blockade, the competition in the camera market is fierce. Many people keep in touch with relatives and friends through video, so the popularity of cameras has soared by 2065%. Buyers saw this business opportunity and raised the price of goods on average 18. Similarly, the popularity of baked goods, toasters and other commodities increased by 179%, which led shoppers to pay an average of 32 more than before the blockade.
In addition, with the closure of public areas such as gyms, health care and fitness equipment have proved to be the biggest winners in popularity in the past year, and they have increased in many related categories.
1, dumbbells proved to be the most popular commodity. Since the blockade began on March 23, 2020, its popularity has increased by 2573%, and the average price has increased by 7 pounds.
2. Other popular items include weight board, whose popularity has increased by 20.96%.
3. Treadmill gain 1 130%.
With the closing of bars and restaurants, the British decided to move them to their own homes. In the past year,
1. Their love for beer increased by 6 15%, and the average price of products increased by 43 pounds.
2. The popularity of kitchen cookware sets has increased by 536%.
The popularity of ovens has also increased by 322%, and the price has increased by 67 pounds.
4. The price of outdoor catering products has risen, and the popularity of terrace heaters has greatly increased by 3500%, and the price has increased by 20 pounds.
Regarding personal care products, according to the survey,
1. The demand in hair clipper increased by 260%, and the price increased by 8 pounds.
2. The demand for incense sticks and sticks has increased 1933%.
Overall, up to now, the most popular products and their price increases are as follows:
Of course, the plunge products have ups and downs, which also largely reflects the sudden change of their lifestyle. According to the survey, the sales volume of suitcases and luggage decreased by 865,438+0%; Sunscreen decreased by 50%, and sales of ski helmets decreased by 7 1%.
In addition, because of the isolation of the family, the sales of products related to beauty dressing have also declined accordingly. According to the survey, because most people wear clothes at home, the demand for irons and ironing machines has dropped by 56%, and wigs and false eyelashes have dropped by 79%.
During this period, the sales of goods such as washing machines and tumble dryers also declined.
202 1 "hot" VS "out"
So what do the British want to do most after unsealing? What other products will be popular? Which products will be "abandoned"?
Hot sale: outdoor home travel goods
Outdoor home travel goods will still be very popular in the coming year. PricewaterhouseCoopers conducted a survey of British consumers this year 1 month, and found that what the British people want to do most after unsealing is to meet relatives and friends they haven't seen for a long time and take a holiday trip. Therefore, the corresponding entertainment occasions, including restaurants, bars and live performances, have become one of the most anticipated activities in Britain.
However, even if Britain is completely unblocked at the end of June this year, many British people still look forward to meeting their relatives and friends again, but choose to go out less or eat in restaurants. This means that outdoor furniture, home accessories, outdoor kitchen utensils, outdoor tableware, outdoor games and other outdoor courtyard party supplies will be favored.
In addition, although many British people said that they wanted to travel for a holiday after unsealing, in fact, it would be more difficult to travel abroad because of the different epidemic situation and unsealing progress in different countries. Therefore, light travel and short holidays in China will become the main choices for British people, such as camping supplies, caravans, outdoor sporting goods and simple travel supplies, which will be welcomed.
Affected by the epidemic, the sales of cosmetics products were completely at a low point last year, and the cosmetics industry was miserable. With the improvement of the epidemic this year, it can be predicted that the sales of cosmetics will improve. The trend of advocating natural makeup and paying attention to skin care will make the products of skin care products and cosmetics industry continue to improve in the coming year.
Out: Home Office Electronic Products The hottest electronic and non-electronic products related to home office last year. It can be expected that with the British people returning to work in the office this year, the overall demand will decline.
(This article is organized by focusvision. )