Second, the theme of the event
Twinkle, twinkle-Yao Xing's childhood
III. Purpose of the activity
1, let children and parents experience happiness and growth, and enhance their sense of identity and trust in kindergartens;
2. Enhance the understanding and cooperation among children, parents and kindergartens, and help the development of education;
3. Pass on the strength and values of kindergartens, shape brand image and expand social influence;
4. Gifts are given back to parents and children to enhance cohesion and attract potential customers;
5. Collect customer information on site to prepare for later analysis of customers, after-sales and transformation.
Fourth, the activity time
2065438+June 2008 1 (the date is selected according to the actual situation of kindergarten)
Verb (abbreviation for verb) activity place
Kindergarten auditorium (selected according to the actual situation of kindergarten)
Range of intransitive verbs
All children, parents, and parents and children invited by parents outside the park.
Seven. Activity flow
1, entrance (30 minutes before opening)
Welcome guidance: arrange teachers to lead individual children to form a welcome group, greet parents at the door, and distribute small packages containing programs, brochures, export props and other contents to parents to guide them to enter the venue.
On-site check-in: set up a check-in desk at the entrance, arrange special personnel to receive it, and divide "in the park" according to the two categories of "old friends" and "new friends"
Parents "and" parents of potential customers ",after the parents enter the venue, fill in the corresponding sign-in form at the sign-in desk, and the staff will make special marks on the recommended parents and provide material feedback such as red envelopes and tuition waiver vouchers (depending on the actual situation of the kindergarten).
* Please refer to the article "Promotion of June 1 Activity Plan: Want to get a recommendation? "You need to send such an invitation.
Photographing: Set up a background board next to the sign-in desk to show the theme of the activity, the name of the kindergarten, logo and other information, and arrange the staff wearing doll clothes (doll clothes represent the image of the kindergarten) to invite parents and children to take photos.
On-site warm-up: the staff maintains the order on the site and guides parents to sit down according to the study period and class. Parents can sit with invited friends (preferably no more than 3 people). Live broadcast of kindergarten introduction feature films, take turns to broadcast children's daily silhouettes, clips and videos in kindergarten, interspersed with posters, photos and videos of children and teachers to promote June 1 activities, and create an activity atmosphere. When the parents are basically seated, the host will warm up, control the scene and perform a hot show for the program.
Step 2 give a speech
The director, teachers' representatives and parents' representatives delivered short speeches, and the host announced the official start of the activity. According to the venue, parents and children (with military and civil servants' working backgrounds) can be designed to March in line and hold the flag-raising ceremony together.
3. Cultural performances
Opening performance: the teacher performs dance on the stage, and the staff under the stage cooperate with the stage to build a performance link to drive the audience to participate. The design of dance movements is concise, which makes people easy to participate, and avoids security problems while mobilizing the atmosphere.
Children's elegant demeanor display: Children's performances can be songs and dances, sketches, recitations, etc. , and pay attention to control the number and duration (it is recommended that there should be no more than three, each of which should not exceed 10 minutes, depending on different program types), and the program arrangement should be interspersed with other programs.
Teachers' elegant demeanour display: Teachers' performance links, such as performances, songs and dances, sketches and recitations, display teachers' elegant demeanour, mobilize emotions and live atmosphere, and the host cooperates with parents to encourage them to stand up and applaud, take photos and shoot small videos from the state of waiting to watch the program.
Lottery: During the series of programs, the host can arrange a lottery. Conditional kindergartens can arrange cameras to scan parents, and the parents in the lens frame are the winning parents during the suspension period. They can also be decided by the host randomly drawing the seat number, or they can arrange staff wearing doll clothes to appear under the stage and randomly draw parents. After choosing the lucky parents, please ask them to answer some questions about the June 1 activities and the standard questions of kindergartens, and then you can send small gifts. (This link appears in the string, full court 2.
Each time lasts no more than 10 minutes, and 5 parents can be selected at a time).
* Example: Hello, congratulations on winning the lottery! Can you introduce yourself? (Parents introduce themselves) Ok, welcome xx parents! However, you have to answer a question before you can get this gift-(according to your parents' prior understanding, it is best to ask questions about your child, such as "Do you know who your xx baby's little friend is in kindergarten?" )
On-site promotion ambassador: Before the host announced the official start of the activity, he informed the parents on the spot to forward posters, photos and videos of kindergarten activities, praised the top five parents with the largest class size and won the title of promotion ambassador. Together with the parents selected during the warm-up period, * * * won the title of promotion ambassador, awarded ribbons, received gifts, reduced or exempted special teaching papers for kindergartens, and deducted papers for meals. There should be a sense of ceremony when awarding prizes, and a group photo should be taken after awarding prizes. Please refer to "Kindergarten Operating knowledgeable person-New Ideas+New Channels = Popularizing Publicity and Preheating Enrollment Methods" for photo release.
4. Live game (30 minutes)
Key points of implementation:
A. Parents participating in this session can be directly composed of lucky parents selected during the string performance, or they can be selected again;
B. Pay attention to arrange the number of people according to the venue conditions and game requirements, and invite both parents in the park and parents outside the park brought by some parents, so that more parents can participate in different game sessions, and the number of people in each session can be controlled;
C. The host controls the atmosphere at the scene, and at the same time, he is equipped with security personnel according to actual needs, paying attention to the safety at the scene;
D. Awards will be given immediately after a competition, the host will conduct a short interview with the winning families, and other staff will rearrange the props on the spot;
E. according to the actual situation, it is divided into sections.
Game example:
A. The crowd waved at the scene
Material preparation: background music.
Game method: The host directs the parents on the spot and performs a wave of performances from front to back, from left to right and from right to left. Watch the football match and watch the crowd activities of the audience. (Photographers capture parents' expressions on the spot as kindergarten publicity materials)
Step on a balloon
Material preparation: several tied two-color balloons. Background music.
Game mode: Parents participating in the activity are divided into two groups. One group has balloon color, and the balloon is tied to the parents' left ankle. Two groups of parents PK, the winner will be the first to step on the balloon of the other team member.
C. small architect
Material preparation: enough paper cups.
Game mode: group according to the venue arrangement, and several groups are played at the same time. Parents will hand out paper cups, and the children will build the stacking height with paper cups to compete who can stack higher and more stably within the specified time.
5. Leave: Light up your dreams
The host announced the end of the activity, and the staff distributed star-shaped cards and pens to the parents at the scene, so that parents could write down their parents' and children's dreams as a family unit, and leave in turn under the guidance of the staff, placing their stars on the huge "dream nebula" built on the wall at the exit, forming a nebula full of all kinds of beautiful dreams. After pasting, the staff at the departure place will give parents and children a June 1 gift and send them away in a friendly way. If parents leave early, do the same.
————————— Transferred from the educator community.