1973, he was born in an ordinary family in Tainan Town. In high school, he was like a runaway wild horse, skipping classes, running away from home and racing. Every day he hangs out between the amusement park and billiards. In everyone's eyes, he is a libertine. He even refused to take the entrance exam without telling his father. After being discovered, he ran away from home and sent his father to a mental hospital in anger. Since then, he has studied credits at the Social University: he worked as a porter, a cement worker and a truck driver, and worked odd jobs everywhere to support himself. For a time, he had to sleep on a splint bed upstairs in the playground, sit under the wall and smoke with a cult.
After 2 1 year-old, I started to do business with friends, from fitness equipment, RO reverse osmosis machine to automobile accessories, but none of them lasted more than half a year. Two years later, he entered a company selling Hyundai cars in Korea, and still lived a decadent life, upside down day and night, and was late for work every day. Later, his car was lost. That night, he was cheated by his partner for more than NT$ 654.38+00,000. I am depressed to the extreme. After stumbling in the social university for several years, he suddenly realized that life can't be ridiculous any more!
However, what he got in his hand was a bad deck of cards-how bad?
The first bad card-he has no rich father, only a high school education.
The second rotten card, Hyundai Motor, ranks second from the bottom in the ranking of customer satisfaction in Taiwan Province Province.
The third bad card-Hyundai has the lowest sales volume. The insiders described it as "it is more difficult to sell a modern car than to sell three Toyota cars".
The fourth bad card-the company's financial situation is not good. The company he works for has been losing money for years and has been in financial crisis. The company has few resources for salespeople.
The fifth bad card-the sales base is in the hinterland. His business office is located in Jiali Town, Tainan County, with less than 60,000 residents. In the business hall, almost all the 150 salesmen quit, only he and twenty people stayed.
He is determined to be a king in this barren pond, not a small fish in the sea.
At first, he had to face the challenge of selling weak brands. Tianwei's brand is not strong, and customers can easily change their minds. That year, he didn't even get the year-end award. But he was not defeated. He encouraged himself: "Anyone can sell a car that sells well. If my wife doesn't want to sell a car, few people will grab customers with me, and I will have more opportunities. "
At the end of his tether, he believed in joe girard's "250 Law", the greatest car salesman in softball: satisfied customers will affect 250 people, and complaining customers will also affect 250 people. This later became the secret of his victory. He won the trust of customers with his perseverance, sincerity and "refusing for nine times and still not giving up". Many customers have become his "salesmen" to help him sell cars. There is even a paraplegic customer who has only one mouth left and is still helping him introduce customers.
In his eyes, everything is beautiful. In the eyes of others. Hyundai is a Korean brand, with poor quality and inconvenient replacement of parts, but in his eyes. Hyundai Motor "has a streamlined shape designed by Farah's designer and uses a Mercedes-Benz engine"; Few guests are willing to buy modern products. He would say. "Customers can provide better services one step ahead, which is our advantage"; When the company lost money year after year, even the monthly calendar gifts for customers were limited, but he said, "Only in this way can I carefully choose customers who can really buy a car ....."
In 2005, he sold 205 cars, an average of 1.8 a day! Set an annual record for the highest car sales in Taiwan Province Province. That year, his annual income was as high as 5.6 million yuan (NT).
He is Lin Wengui, the king of salesmen in Taiwan Province Province. In mid-September 2007, he became the winner of the first Business Week Super Salesman Award. The evaluation given by the judges is, "He is like an orchid growing on a cliff. There is no soil or water, and the wind on the cliff is still very strong, but he has lived a wonderful life from the cracks. "
God never gives too much to anyone. What really matters in life is not what kind of cards we hold, but how to play them. With positive thinking, positive attitude and unremitting efforts, even if we don't even have a good card, we can play a good card all the way by ourselves and cultivate a beautiful garden from a rotten soil.
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