The franchisee has a suitable place to open a shop with an area of not less than 2,000 square meters. Location requirements: a. In the bustling business center
B. High-end residential areas
2. Have certain financial strength.
Franchisees have the economic strength suitable for the projects they operate to ensure the smooth development of Limeijian franchise business.
3. Have good management skills.
Franchisees and the main managers of the clubs they employ should have certain cultural taste, marketing knowledge, enterprise management knowledge and rich management ability.
4. Agree with the business philosophy of Limeijian.
Franchisees recognize and respect Limeijian's brand, agree with Limeijian's business philosophy, image, style and market positioning, and have a sincere and strong desire to join and cooperate. Franchisees have a strong interest in the fitness industry and have a certain analytical ability and understanding of the local fitness industry market. Joining advantages:
1. Brand advantage
Brand effect: Life Fitness was founded in 200 1. Over the past eight years, we have been committed to establishing the "Life Fitness" brand as a high-end fitness club, and appreciate its brand value. Life fitness dominates the fitness industry in South China, occupying the first market share. At the same time, Limeijian's brand influence has spread to Shenzhen, Dongguan, Foshan, Chongqing and other places.
Membership: At present, more than 380,000 elite members have joined Limeijian.
Equipment: Limeijian has complete fitness equipment and adopts the products of the world's top fitness equipment brands: American Bique Precor, American Li Jian LifeFitness, American Star Trac, Italian Technogym Technogym, American Hummer Hammer Strength, American Cybex, American Qiao Shan Qiangsheng, etc.
Courses: more than 50 popular fitness courses, tailor-made fitness plan, physical fitness and physique evaluation, personal nutrition menu design, etc. Unique fitness enlightenment course, real-life fighting confrontation training, taekwondo course.
Supporting facilities: equipped with comfortable and perfect leisure areas, such as sauna, beauty salon, health teahouse, Internet cafe, etc. Life Fitness has become a top fitness club and an ideal social place integrating fitness, entertainment and leisure. It is also the best place to meet celebrities, attracting a large number of elites from all walks of life such as white-collar workers and artists.
2. Advantages of professional management
In the past eight years, Li Meijian has invested a lot of manpower and material resources to build a professional chain management system.
Enhance the brand value of Limeijian. Therefore, Limeijian chain system is highly professional, systematic and normative.
The fitness club management manual provided by Guangzhou Limeijian Fitness Management Service Co., Ltd. is the wisdom crystallization carefully refined and summarized by fitness industry chain experts and Limeijian elites. The Management Manual describes Li's management secrets, sales skills, service skills and workflow in detail, which provides a good guide for the standardized operation and management of chain clubs, so that franchisees can standardize management from the beginning and avoid many detours.
3. Advantages of club interior design
Life Fitness has long cooperated with experienced professional fitness club interior designers to create the king's demeanor of advanced fitness clubs. Li believes that high-class clubs should have unrepeatable taste and comfort, so we pay attention to every detail of interior design and bring perfect fitness enjoyment to members from nuances.
In order to maintain the brand value and unified style of Limeijian high-end fitness club, the interior design of the club must use the professional design of the designer who has cooperated with the headquarters for a long time, so as to avoid the franchisee from spending a lot of time and resources on the interior design and directly get the high-level professional fitness club interior design at one time. These designs have condensed the wisdom crystallization of Li Meijian's constant pursuit and exploration of "high grade and beauty of details" in the interior design of fitness clubs for eight years. The design fee shall be borne by the franchisee.
4. Advantages of equipment ordering:
LifeFitness has established a good long-term cooperative relationship with the world's top equipment suppliers: Bique Precor, Li Jian Life Fitness, Star Trac, Technogym, Hummer Hammer, Cybex, Johnson, etc. The headquarters will introduce these top equipment suppliers to franchisees, so that franchisees can get greater price concessions when signing equipment orders. The franchisee and the supplier sign the ordering contract by themselves, and the franchisee shall bear the ordering expenses by itself.
5. Training advantages
Limeijian Headquarters will send experienced supervisors to guide the operation of chain stores, help improve the management level, sales skills and service level of chain clubs, and provide long-term and all-round training support, such as members' sales skills, coaches' professional knowledge, customer service skills, business methods and marketing strategies, so as to ensure and improve the professional standards of chain club employees.
Join support:
1. Planning support:
The headquarters assists franchisees in market research, provides authorized use of trademarks and brands, and provides professional marketing support to enhance the competitiveness of franchisees.
2. Operation guide:
During your business growth after joining life fitness, Limeijian Headquarters will provide you with necessary business guidance on a regular basis, and will teach you the business reputation, business technology, operation skills, processes and management information that embody Limeijian. And the full-time supervisor will give you specific guidance. Including opening decoration, equipment configuration, sales skills, service specifications, etc.
3. Training support:
The trainers in the headquarters will provide systematic and professional pre-job training for the employees in franchise stores and employees at different stages of development.
4. Marketing support:
The marketing and promotion of life fitness is to promote it with a national unified brand and all chain stores in the system to realize resource sharing. The marketing department of the headquarters makes unified planning, formulates the national market planning plan for the whole year according to the regional and market conditions of each franchise store, and provides professional guidance for the regional market planning of each store. At the same time, the marketing department of the company formulates, plans and assists the joining clubs to implement national and regional market activities, and provides a template for the opening of new clubs and major celebrations.
5. Information support:
Limeijian will deliver the latest management information to franchisees in time, and the club general manager will regularly attend the club general manager meeting held by Limeijian headquarters to obtain the management information released by Limeijian headquarters, and have in-depth discussions with other club general managers at close range for team interaction and experience sharing. 1. Negotiate and communicate to determine the intention. Telephone, internet or email consultation, appointment of contact time, interview related matters, and determination of whether to join on the premise of fully understanding each other and agreeing with the prospect and concept of this project.
2. Participate in application, evaluation and review.
After the franchisee confirms his intention, he shall fill in and submit the application form for joining; Provide relevant documents according to the requirements of the joining application form, and assist the head office to do a good job in market research and project investment evaluation. The headquarters examines franchisees through field visits and certificate confirmation.
3. sign the contract.
After the audit is completed, the two parties sign a franchise contract and pay the franchise fee, trademark use fee and other expenses.
4. Prepare to open a shop.
In-store decoration design, decoration equipment ordering and entry
5. Personnel recruitment, shop opening procedures and equipment installation.
The franchisee arranges the preparations for opening a store, such as employee recruitment, opening procedures, installation of equipment, etc.
6. Personnel training. Before opening, the headquarters will train franchisees in the following courses:
A. franchisee's business philosophy training;
B. club general manager training course;
C. management team training courses;
D. training courses for customer service personnel;
E. cashier training course;
F. Training of trainers courses;
G. training courses on the use of instruments;
H. other professional knowledge.
7. Open a shop and promote marketing. Everything is ready and the business has entered the trial operation stage. The two parties negotiate to arrange the opening marketing publicity plan and related matters, and the headquarters will uniformly arrange and implement the opening marketing planning plan. 1, the franchise chain is authorized to use the trademark, CIS identification system and management system of Life Fitness. The headquarters will also cooperate with franchisees for marketing promotion. According to the contract, the franchisee engages in business activities under the unified business model stipulated by Limeijian Company, and pays corresponding franchise fees to Limeijian Company. Franchisees run their own clubs, including daily management, financial budget and expenditure, staff management, etc. These are the franchisees' own responsibilities (self-financing).
2. Other negotiation methods
Limeijian Company may, according to the wishes or requirements of the Franchisee, decide to cooperate in other ways than the above scheme through consultation between both parties.