20 16, as the "Sports Year", started from the European Cup in France and the Rio Olympic Games. For the broadest masses of the people, "Sports Year" is grounded by watching TV.
Different from the previous ten-month Olympic channels and feasts, this year's TV time started early and was presented by sports variety shows, such as Come Champion, Extraordinary Partner, Glory Champion and Fast Forward. * * * About 20 sports variety shows are or will soon compete for the small screens of TV stations.
The biggest feature of these sports reality shows (which producers think is a selling point) is the joining of sports stars. When discussing this phenomenon, sports commentators or entertainment critics attribute the concentrated outbreak of such programs to the Sports New Year. In fact, this is just the opposite-in previous years, whenever there was a big competition, TV stations always talked about the topic of champion in a restrained and positive way, so as not to increase the psychological burden on athletes who won glory for their country, let alone directly invite people related to preparing for the competition to participate in the program.
No one is aware of the quiet change of this position, which shows that the concept change from "planned sports economy" to "market sports economy" has been completed unconsciously.
Undoubtedly, competitive variety shows or sports reality shows are the frontier exploration of sports marketization. The stars independently produced by the sports industry have been recognized by the entertainment market, which is a completely free competition market.