The entertainment and jewelry industries have strong consumption. After 70, people in this age group are basically in senior management positions, which is also a stage of more entertainment, so they have strong spending power in entertainment. At this stage, women will love to buy jewelry, jewelry and other consumer goods.

Paying attention to quality and practicality, the post-70 s consumption tends to be mature and rational, paying more attention to the practicality of goods rather than whether the design is novel. However, after 70, consumers' desire to buy is not strong, but they pay more attention to buying the necessities with high value-added rate-real estate.

The demand for medical care equipment is exploding. With the growth of age, the demand for health care equipment after 70 has also increased significantly. The sales of health care devices such as sphygmomanometer and blood glucose meter have been good. On the other hand, some fitness equipment has also become a hot-selling product of the post-70s, who have gradually developed physical problems.

The main consumer goods after 70 are: furniture, household appliances, hardware, jewelry, fresh food, alcohol and other categories. After 70, consumption accounts for the highest proportion among all generations, while healthy consumption (such as fitness equipment, nutrition and other health care products) grows rapidly.