According to reports, the event was jointly funded by the government and platform enterprises providing catering services, and three kinds of coupons were launched, namely, take-away, arrival at the store and old-age assistance, totaling 6,543.8 billion yuan, benefiting consumers and catering enterprises in Beijing. It is estimated that more than 70,000 online and offline catering merchants will participate, covering various catering scenes such as dinner, fast food, hot pot, baking and tea.
Many citizens placed an order immediately after grabbing it. According to the data of the US Mission, the take-away coupon was online for one hour. Compared with the same period of1/kloc-0 a week ago, the orders for "summer supply" such as tea and cold noodles increased by over 30%. Two hours after the food coupon was launched, the order volume of food packages and vouchers on the platform increased by more than 83%, and the number of views of Beijing cuisine, Sichuan cuisine, buffets and snacks increased significantly.
The relevant person in charge of Meituan said that the speed of cancellation of coupons can reflect the motivation of citizens' consumption, and the issuance of coupons will further stimulate local consumption.
Lai Yang, a member of the Expert Committee of the China Business Federation, told the Economic Information Daily that the issuance of consumer vouchers by the government will directly promote the catering market. He further analyzed that this coupon is relatively strong and can be used together with discounts from platforms and merchants, which really benefits consumers, reduces the consumption cost and further activates the previously suppressed catering consumption.
The reporter learned that before this, Beijing launched the issuance of green energy-saving vouchers. From June to 10, consumers in Beijing can receive 1 coupons on the online platform of the same participating enterprise every month, including 8 coupons with a total amount of 1500 yuan. Coupons received in the current month are valid in the current month and are applicable to 2 1 products such as mobile phones, laptops and tablets.
Lai Yang said that although the income of China residents is affected in the short term due to the epidemic, the will and trend of overall consumption upgrading are obvious. Among them, green and energy-saving household appliances, intelligent electronic products and new energy vehicles have a great demand for consumption. Issuing coupons can stimulate the release of these potential consumer demands to some extent. The release of consumption potential will not only affect the consumer market, but also drive the recovery of upstream and downstream enterprises. "Measures to promote consumption will be transmitted through the industrial chain layer by layer, driving the entire economic chain to run more smoothly, and the pulling effect on economic development is worth looking forward to."