1, find people with the same hobbies. Agree the purpose with the needs of users, so as to attract like-minded users, who are more likely to consume.

2. Sort out the value provided by the community. Consider whether you can provide benefits such as fitness coupons.

3. Identify community members. Administrators are responsible for the overall operation of the community, marketers are responsible for pushing all kinds of content, activating the atmosphere, and customer service is responsible for solving users' problems. This will have a good result.