Fira, brand of Fira, 19 1 1 was founded in Italy. It can be regarded as a real century-old sports fashion brand, and it has been a clothing enterprise from the beginning.

In the 1970s, in order to cooperate with diversified development, Philo began to change into sportswear, and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other product lines to locate the mid-to high-end market. Especially in the field of tennis, the color of Fila subverts the popular white tennis court.

Chinese market

In September 2005, Feile brand was first introduced to China market by United Asia, and the first flagship store of Feile opened in Shanghai in 2006. In the second half of 2007, Feile transferred all the rights and interests of Feile brand in China (including Hongkong and Macau) to Belle International.

As a fashion sports brand, Feile is no stranger to consumers in China. Feile's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers.

Reference to the above content: Baidu Encyclopedia -FILA