Community operation is probably the internet hot word closest to the life of every ordinary person. You must have experienced the following life scenes: an industry tycoon wants to share online live broadcast, and you can listen to it for free by joining WeChat group; Pay attention to bloggers building a fan base, and there are lottery benefits in the group; Expensive gym instructors teach themselves and share healthy eating and shaping habits free of charge every day after the tour. All these groups, without exception, attract people with the same interests or interests, and ultimately have one purpose: to bring goods. When the fruit shop downstairs starts to establish VIP customers, you should realize that this is an era when all industries are paying attention to private domain traffic. Why do you want to be a community Low cost: As long as you have WeChat, you can set up your own traffic pool to spread quickly: a fission activity can bring high exposure and high communication conversion rate; community users have been targeted for screening, advertising is more accurate, and the repurchase rate is high; the community can maintain long-term relations with customers and improve stickiness and loyalty, but the ideal is full and the reality is very skinny. After the initial traffic gathering, many communities are experiencing the loss of users at every step of retention, activity and transformation. Just as "all happy families are similar, each unhappy family is unhappy in its own way." Successful community operations all have the same operating rules, while failed communities are different. What is wrong with their operation? "Fireman": I don't know the overall logical mode of community operation, and I don't know why and how to do it better. One hammer in the east, one stick in the west, "fire" all over the place, exhausted, and could not produce results. "Community Customer Service Manager": I am trapped in the community to answer various questions every day, but I am very busy but can't see the results. "tiger balm": know a little about drainage, know a little about cash, know a little about community content activities, know everything and relax. "Old ox": Everything is details. I do everything by myself. I can't grasp the key points of the task, I know fairly well, I don't know how to allocate resources reasonably, I am obsessed with trivial matters, and my efficiency is low and my growth is slow. Headless Fly: There are many activities, and the content is wave after wave, but what about the effect, data and subsequent iterations? They look stupid and are very slow with data. These are the mistakes that almost every newcomer in the community will make. Even if you make only one mistake, your community operation can't get rid of the strange circle of high energy input and low return. Operation expert system learning If you are a newcomer to Internet operation, marketer, entrepreneur, or a traditional industry changer, I recommend you to follow the operation experts for system learning to reduce the trial and error cost of newcomers. Hook. Com, in conjunction with Internet operation experts and teachers, launched a column on community operation: 22 lectures on the growth and realization of community operation, aiming at practitioners in six mainstream industries, specifically solving the professional difficulties of community people, helping you get through the key nodes of community operation and mastering the practical rules of doubling income. _ Scan code for trial reading or subscription is an experienced operator in 15. He has been an expert in ant financial service operation and the director of cat flapping operation. Com, director of cool music products, director of 360 mobile phone fan operations. As a hardcore practitioner in the Internet industry, I am often asked questions about community operation. After answering more than 100 questions, he sorted out the common questions and summed up a set of Q &；; Answer: He systematically sorted out these problems and carefully polished this column, including three modes commonly used by communities, six ways to realize cash, and six industries, taking you to systematically build communities, drain, promote activities, and realize cash. The column contains the following four modules: 1, laying a solid foundation: basic principles and modes of community operation. 2. Practical cases and analytical thinking: 10 method and six realization paths, and a set of general methodology is summarized from practical cases. 3. Advanced ability: the data analysis ability necessary for high-level operation, that is, learning and using, helps you to re-examine and optimize at any time. 4. Meal plus: interspersed with classic cases of six mainstream industry communities (e-commerce, online education, mother and baby, etc.). ), analyze the application of the law of realizing community growth in different scenarios, and avoid an armchair strategist. From basic handyman to operation trader, the difference of course outline is not three years' experience, but operation mind. This column not only brings you theoretical and practical methodology, but also cultivates your own high-level operational thinking from learning, so that you can grow into an operational trader, easily play with various application scenarios and double your income. 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