1. The competitive pressure in the gym is great. There are many gyms in Lanzhou, and the market competition pressure is great. We can only sell the annual card at a reduced price.
2. Attract customers and raise awareness. Estee Vuitton Fitness attracts more customers to buy by lowering the annual fee price, thus enhancing its popularity and making small profits but quick turnover. So Estee Vuitton's annual fitness fee is cheap.