In today's internet society, one of the things that many new media do most from media people, or the problem that must be encountered, is the drainage problem. They usually choose to transfer most of their audience to WeChat or WeChat official account as much as possible, which is an important way to realize cash.

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The first step in operating the official WeChat account is to attract as many people as possible to pay attention to your official WeChat account, which requires us to do a good job of publicity and preparation in the early stage.

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And be sure to enrich the content in your official WeChat account. Only better and better content can attract readers' attention. You can develop some derivative products according to your own self-media nature.

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Moreover, the official account of WeChat WeChat must regularly push content every day, so that readers can develop reading habits. You can also publish some welfare activities from time to time.