First, cultivate empathy.
This is a very important habit, especially for experience design. You can pay more attention to the things around you in your daily life:
When driving for gas, it is impossible for the oil to get into your car by itself. Workers or you need to insert the oil gun into the fuel tank to inject gasoline.
When you are eating a delicious cake, you need a pastry chef to prepare the materials early, make them through several steps and creativity, and send them to you through the take-away service.
When you shop with Taobao, employees of Taobao Department of Alibaba have invested different manpower in marketing, operation, products, design and development from each sector to make this application. Every link needs a lot of practical exploration and constant verification and modification of the products that are finally presented to users.
Take our actual work as an example. If users say they want a service, then we need to analyze the reasons and purposes behind it. First of all, we can consider two entry points: users and products.
1. Client
Why does the user need this service and what is his goal;
When, where and when users need this service;
Whether there are other alternatives besides providing this service;
Who is the user who particularly needs this service;
What will happen to users if this service cannot be provided?
2. Product aspect
Why should products provide such services to users?
What is the value of the service products provided to users;
What resources need to be integrated to provide services to users;
Whether the service is scalable and flexible;
Whether the service has a complete form or solves temporary problems;
What advantages can we have to do better?
Another popular example is watching a performance:
There are all kinds of lights on the stage, so these lights must be artificially controlled, and this person must be able to see the overall position of the whole venue. If an accident happens, it can also guide people to find a safe escape route. The director needs to supervise the performance of lighting and sound actors on the spot and control the overall progress. How did he arrange so many people to cooperate? If something goes wrong in one link, what are the alternatives? The venue can accommodate about 10000 people and is now full. These people may come from different cities, so will they stay in a nearby hotel after the concert?
So we can think about the essence of the source of things, come up with more reasons and possibilities, and let our thinking diverge as much as possible. At the same time, we should also maintain a sense of awe at the people and things that serve us behind our backs. Naturally, our empathy will be gradually cultivated and our ability to examine our business will be enhanced.
Second, good work habits and thinking habits.
1 work habits
Experience designers should learn the ability to sort out, summarize and prioritize in their work. This is a process of forming a rigorous way of thinking. The information, people and things we come into contact with in our work are scattered. If we can't sort them out, it will seriously affect our work efficiency. For example, when you want to find inspiration elements about graphic illustration in illustrations, you can find them quickly if you usually sort out and summarize these materials. If you usually collect in the wild and don't classify it, you will definitely waste more time looking for it.
The second is to prioritize. Everything should be prioritized. After prioritizing, see if you have time to digest everything. In order to make a quick decision, priorities are usually arranged in four quadrants: important and urgent. This will make you more focused on urgent and important things.
2. Thinking habits
Experience designers need to help users and products solve problems, so the thinking logic of solving problems first must be clear, and the definition of problems in the early stage must be considered comprehensively. For example, whether a question raised by a user is a false demand, the extent and scope of the problem, and the essence behind the problem are all processes of problem definition.
After the definition is clear, use methods and strategies to solve the problem. In this step, we will try to determine the process and framework in some light and simple ways. This step is still a process of thinking and cannot be implemented concretely. It is an objective practice to make a thorough analysis of the problems after we fully understand them. Usually, Rule 28 also applies here, 80% of the time we are defining problems and looking for methods and strategies, and 20% of the time we are implementing them.
Solving the problem requires certain basic steps. For example, if you want to get to 1 building from the 30th floor, you will definitely go through the four basic steps of pressing the elevator-entering the elevator-pressing 1 building-exiting the elevator. Of course, some people say that I can jump or take the stairs. They are all different methods, but the goals are different, and they are all abnormal choices. Maybe the elevator is broken, or maybe I want to exercise or catch fire.
Therefore, the completion of any task must have several basic steps. When we define the basic steps, we can refine each layer, which will be better.
Show the overall logic of thinking.
Third, experience the ROI of design.
A previous article mentioned that all outputs are the result of weighing costs, and the input-output ratio (return on investment (ROI)) must be considered in the process of user experience design. Take the e-commerce platform as an example, I need to adjust the size of banner, so it is not only the development and resizing, but also involves more influences. Therefore, the resizing of banner needs to be initiated first, and the stakeholders in other relevant departments should be informed that I want to do this, what is the background of doing this, and you need to synchronize the purpose of doing this, so that everyone knows that it is valuable and necessary to do this.