Understand consumer psychology, find individual customers to ease their emotions in time and appease them in time. For example, some tourists don't like a certain scenic spot, and the tour guide may ask some tricky questions when explaining it. If you study tourism psychology, tour guides can find anomalies in the shortest time and resolve them randomly through communication. Psychology has applications in many fields, and it is an inevitable daily knowledge exchange between people.

: 2. Tourism operation and management

1. Strong professionalism

Compared with other tourism, sports tourism needs strong sports professional quality, which is not conducive to popularization. 2. The safety factor is relatively low.

There are many forms of sports tourism, and different forms of sports tourism have different safety factors. The safety factor of sports tourism mainly focusing on leisure and fitness is relatively high; Sports tourism, which is mainly ornamental, takes second place; The safety factor of the challenge limit class is the lowest.

3. Strong timeliness.

The time of sports competition is fixed. Once a fixed time is missed, it will take months, a year or even longer, which is a huge loss for participants and organizers.

3. Contents and requirements of tourism management.

1 Analysis of employment prospects. B Agricultural Company: Management and Operation Major

B agricultural university; B management and operation are mainly aimed at the development needs of domestic B agricultural materials; B and boutique hotels and other emerging accommodation industries. Cultivate compound technical and technical talents with comprehensive management capabilities such as tourism management and accommodation management and theoretical knowledge such as Bamp; B construction, product development, new media marketing and promotion, new business development, strong application ability, such as the cluster regional manager of B AmpB.Bamp; B housekeeper, civil engineer, high-end professional manager in emerging accommodation industry.

With the continuous improvement of national income, the new accommodation market Bb is booming, with high-end B Anpu management and operation talents; B demand exceeds supply. In order to meet the demand for talents in the development of the industry, Nanjing Tourism Vocational College took the lead in setting up the major of B Agricultural College in China. Management and operation.

2.B What are the employment directions of agricultural materials? B management and operation major?

Bb service post group (B housekeeper, Bb manager);

BBb management post group (BBB manager; B gathering area manager, chain B enterprise manager, chain Bb area head);

Bb marketing post group (Bb store manager, Bb regional marketing manager, chain Bb enterprise marketing manager, chain B agricultural materials; B regional marketing and management personnel);

Bb development group (B&B entrepreneurs, chain home Bb enterprises, BB developers ampb gathering area)

: 4. Summary of knowledge points of tourism service operation management

1. Entrusted operation, consulting operation, cooperative operation, contracted operation, etc. Scenic spot management.

2 tourism equipment and facilities, tourism equipment and facilities, tourism service parts procurement.

3. Tourism e-commerce: promotion and reservation of tourist attractions, website construction, hosting, maintenance, updating and marketing, etc.

4. Marketing: ticket consignment, cooperative sales, buyout, scope market cooperation, exhibition festival planning and operation, etc. 5. consultation.

1. Thematic and thematic research, special tourism research, research and application of policies and regulations, etc.

2. Financing bank loans, special government funds, international funds and capital operation.

3. Investment promotion: event investment promotion, cooperative investment promotion, etc.

4. Consultants: investment development consultants, enterprise management consultants, market operation consultants, government and company development consultants, etc.

5. Training: senior management training, staff training in scenic spots, opening training, special training, etc.

6. Inquiry: market research, economic and trade inquiry; Real estate information inquiry; Market survey, comprehensive analysis and evaluation report, feasibility study report, etc.

5. Experience in operation and management of tourism projects mainly includes

Mainly responsible for the promotion and operation of hotel and tourism business, increase hotel orders and tourism business orders, and make big transactions.

Developing rural tourism is an important part of the rural development of our party and country, and plays an important role in the development of agriculture and rural economy.

A famous party history figure, Lin Yishan, appeared in my village. After the founding of New China, Chairman Mao and Premier Zhou appointed Lin Yishan as the main leader of the Yangtze River water conservancy project. He was also the main organizer and leader of Tianfu Mountain Uprising in Jiaodong. Therefore, the two village committees decided to develop red tourism culture.

(1) Cooperate with the Yangtze River Committee to build Lincun, the birthplace of Lin Yishan, into a red education base and develop a red tourism culture.

(2) At present, there are many idle farmhouses in rural areas, so it is necessary to transform the toilets in the side houses and decorate the rooms to meet the urbanization standards. These idle houses and facilities should be developed and utilized to become red tourist and cultural resorts.

(3) The legacy of Lin Yishan's development. Lin Yishan donated all his property to the people of Lincun before his death. There is a tassel of a century-old tree in the garden. We call it April snow, which is a precious tassel variety. Every April, we hold the April Snow Festival to attract tourists and take photos.

In short, to develop the rural tourism industry, we must identify the bright spots and develop according to the actual situation of our own village, and we must never engage in imaginary projects. That's what I thought.

6. Key points of operation and management of tourism projects

Through the construction of smart tourism management in scenic spots, we will do a good job in tourist service, competent unit service and enterprise service. So as to improve the comprehensive management and operation ability of tourism business, create a high-quality tourism ecological environment, improve the quality of tourism services, and then promote the rapid and healthy development of tourism economy in scenic spots. First of all, through the construction of smart tourism management in scenic spots, the six elements (transportation, food, accommodation, travel, entertainment and purchase) covered by tourism to promote regional economic development are integrated, so as to provide convenient services for tourists and maximize the economic effects of tourism. Then, through the construction of smart tourism management in scenic spots, the ability to detect and protect the tourism ecological environment, the ability to detect and protect the safety of tourists and staff, the ability to monitor the comprehensive management of the neighborhood, and the ability to market and serve the tourism business will be improved. Finally, through the construction of smart tourism management in scenic spots, the business management of block merchants can be more effectively combined with tourism content, and the marketing channels of block merchants can be expanded to create more opportunities for their development. The significance of intelligent tourism management in scenic spots lies in improving the technical content of tourism, increasing the value-added service capacity of tourism products, better embodying the superior tourism experience of modern service industry from the aspects of upgrading the talent structure of the industry and enhancing tourists, so as to meet the requirements of building a more satisfactory modern service industry for the people.

7. Summary of knowledge points of tourism service operation management

Tourism, known internationally as tourism industry, is a comprehensive industry that relies on tourism resources and facilities to attract or receive tourists and provide them with six links: transportation, sightseeing, accommodation, catering, shopping and entertainment. Tourism business consists of three parts: tourism, transportation and passenger transport, and accommodation represented by hotels. They are the three pillars of tourism.

1. Among tourism majors, tourism management is the most popular and employed major.

Tourism management is a new discipline established with the development of China. In China, although this discipline was born only 20 years ago, it has become an important discipline department in the discipline system of business administration. Cultivate senior professionals with professional knowledge of tourism management who can work in tourism administrative departments at all levels and tourism enterprises and institutions.

Tourism management majors cultivate the basic knowledge and skills of management and service of tourism enterprises, engage in management and reception services of travel agencies, tourist hotels and other tourism industries, as well as advanced technical application-oriented professionals.

2. Development of scenic spots

Multi-industry integration has become the foundation of tourism development. This multi-industry and multi-professional technology integration puts forward high requirements for tourism development consultation.

Tourism consultation needs product planning.

Tour guides are mainly divided into Chinese tour guides and foreign language tour guides. Its main job is to guide tourists to feel the beauty of mountains and rivers, solve possible emergencies during the journey, and give help in accommodation and transportation.

In China, anyone who wants to engage in tour guide business must take the tour guide qualification examination according to the regulations. Those who pass the examination shall be entrusted by the tourism administrative department of the State Council to issue the tour guide qualification certificate by the tourism administrative department of the people's government of the province, autonomous region or municipality directly under the Central Government.

4. Travel agency planning and scheduling is the combination of planning and scheduling. It is a kind of work for travel agencies to arrange reception plans for tour groups and individual travelers, count relevant information, and undertake tourism service procurement and related business dispatch related to reception. As far as planning adjustment is concerned, cost leadership and quality control are the two cores of planning adjustment positions.

8. Common sense of tourism management

How to pick up the plane for the travel agency?

1. Careful communication is the foundation of grounding. Grounding company is limited by time and space conditions, so it is often difficult to face teams and tourists directly and quickly. Therefore, a comprehensive and detailed understanding of the group situation in advance will be the basis for doing a good job of ground connection. Therefore, we should attach great importance to communication with tour groups. Be sure to know the number, age, occupation, nationality, housing requirements, catering requirements, transportation requirements, tour guide service requirements and gender requirements of local tour guides in detail before confirmation. Especially for the special requirements of guests, we must go out to study and master them in detail, so as to provide corresponding services to meet the needs of tourists.

2. Empathy is the premise of good grounding. Travel agencies often lack a detailed understanding of tourist destinations. Therefore, the travel agency should take a highly responsible attitude, consider all aspects of work from the perspective of the travel agency, and inform the travel agency in detail about the reception preparation and the operation of reception facilities, so as to achieve the same goal on the basis of mutual understanding. For example, team precautions, local climate characteristics, dietary structure characteristics, national customs, accommodation conditions of scenic spots, etc. It should be explained in detail. For possible problems, we should promptly remind travel agencies to take precautions and try to avoid the occurrence of temporary remedial measures.

3. Positive response is the key to good grounding. Objective conditions are constantly changing, so we can't change them. However, we can change the unfavorable factors in time, do a good job in tourist service and ensure that the quality of tourism service will not be reduced. It is necessary to implement a planned system, not to fight uncertain battles, to have two sets of plans for doing things, and not to slap your chest and drink heroic soup. Be sure to ask yourself what to do if something goes wrong. In addition, when the team with its own car confirms, it must tell Hanfu to seal the chicken bucket and drink it. It is necessary to know the driving route, the detailed location of the delegation and the local actual situation.

4. Good grounding connection needs careful maintenance. Sincere, enthusiastic, meticulous and thoughtful service is the premise of all work. We should do a good job in team tracking at any time, keep abreast of team dynamics, and provide all-round quality services for tourists. During the operation of the tour group, pay attention to keep close contact with the tour guide at any time, grasp the dynamics of the tour group, and understand the satisfaction of group meals, accommodation and reception. Communicate in time to resolve the gap between guests and tour guides, and at the same time create a good service atmosphere for tour guides. This is necessary. It is best to contact the tour guide by SMS at noon or at night, so as not to affect the explanation during the tour. See the spirit in the nuances.

5. People-oriented means connecting the core well. People-oriented is not only reflected in serving guests, but also in the management of travel agencies. We should pay more attention to humanized management, and strive to create a good working atmosphere for tour guides and service personnel, so that they can serve the guests wholeheartedly and have no worries. So we can patrol.

With the increasingly fierce competition in the tourism market, tourists are becoming more and more picky, which requires us to have higher and higher requirements on the ground. However, as long as we can establish a correct concept and consciousness, the gold cup and silver cup are not as good as the reputation of customers, and the gold and silver awards are not as good as the praise of tour groups. Only by doing all the work conscientiously can we win the satisfaction of our guests, win the trust and confidence of the tour group and develop our business greatly.

9. Summary of knowledge points of tourism service operation management

The company's profits are obtained by subtracting the labor costs (the salaries of drivers and ticket sellers and the salaries of managers), car wear and gasoline costs from the tickets of tourist customers. Process: Ticket sales-drivers with driver's licenses are required to operate. If they don't, I don't have a public driver's license, and they will hire 1 12 drivers, which is not low. 500,000 lines, 500,000 cars and so on. The income is quite good. Preferably a partner. You don't have to do it alone.

10. Work content of tourism operation

Tourism, known internationally as tourism industry, is a comprehensive industry that relies on tourism resources and facilities to attract or receive tourists and provide them with six links: transportation, sightseeing, accommodation, catering, shopping and entertainment. Tourism business consists of three parts: tourism, transportation and passenger transport, and accommodation represented by hotels. They are the three pillars of tourism. Tourism is an industry that provides tourism services based on tourism resources and tourism facilities. Also known as smokeless industry and invisible trade. In a narrow sense, China tourism mainly refers to travel agencies, hotels, companies and enterprises that specialize in selling tourism commodities. Tourism in a broad sense includes all walks of life related to tourism, in addition to departments specializing in tourism business. As a new and advanced form of social consumption, tourism often organically combines the consumption of material life with the consumption of cultural life. Tourism resources, tourism facilities and tourism services are the three major elements for the survival and development of tourism. Tourism resources, including natural scenery, historical sites, revolutionary sites, construction achievements, ethnic customs and so on. Both are the attraction of tourism management; Tourist facilities, including tourist transportation facilities, tourist accommodation facilities, tourist catering facilities, tourist amusement facilities, etc. Tourism refers to the combination of various services and management behaviors, which is the reception capacity of tourism. The conclusion is the extension and enrichment of cultural industry.