Site enclosure advertising is an important means of publicity, which needs careful planning. This paper will introduce how to create a unique advertising campaign from four aspects: layout design, color matching, concise copy and clear level, so as to attract attention and improve the publicity effect.

Color matching, visual impact!

The color matching of the shell is the key, which not only keeps the visual impact, but also ensures the memory integrity. The three basic colors are the most suitable, not plain or fancy, and the advertising effect is doubled!

The copy is concise and vivid, and it hit home!

A good copy should be concise and clear so that people can see it at a glance. At the same time, it should be full of vitality and touching people's hearts. Eye-catching and rhythmic copywriting allows passers-by to instantly capture the core information of advertisements!

Break the dullness and pursue uniqueness!

The advertisement of site enclosure needs to break the dullness and pursue uniqueness. Layout design needs careful planning, whether it is font size or thickness, it needs to be nuanced. Let's use unique advertising language and layout to attract attention and create bright spots!

Hierarchical and orderly presentation!

The site enclosure is composed of multiple plates, which need a clear division of labor and distinct levels. Reasonable use of plate model makes the publicity effect better. Avoid confusion and ensure the clarity and effect of advertisements!